Operated by Atlific Hotels, Residence Inn by Marriott Opens in the Calgary Downtown/Beltline District

USA, Bethesda, Maryland. April 18, 2019

Marriott International, Inc. has announced the highly anticipated opening of Residence Inn Calgary Downtown/Beltline District, the largest property in the brand's global portfolio. The Residence Inn Calgary marks the 800th hotel for the brand. With properties located in the United States, Canada, Europe, the Middle East and Central America, Residence Inn is the global leader in the longer-stays lodging segment.

Located in one of the city's most dynamic neighbourhoods, the Residence Inn Calgary Downtown/Beltline District was thoughtfully-designed to capture the unconventional charm of the city. Standing 33 stories high, the property features 390 well-appointed spacious suites, offering unbeatable views of the city, all while blending comfort and style. Built where the historic Alberta Boot Company once stood, the property stands out within Calgary's iconic skyline and boasts unique design elements from floor-to-ceiling murals to cowboy boot stitching incorporated into all guestroom bed headboards, paying homage to Calgary's western history. Steps away from the centre of downtown Calgary, the property's prime location offers guests close access to some of the city's main attractions, including the Scotiabank Saddledome, Calgary Tower, and Studio Bell.

"Residence Inn Calgary Downtown/Beltline District has been one of our most highly-anticipated launches in Canada as it marks the brand's largest in the world," said Janis Milham Senior Vice President and Global Brand Leader Classic Select Brands at Marriott International. "Canada has become a key market for the brand's continued expansion and we look forward to Residence Inn's continued growth in the country."

Catering to both business and leisure travelers, the property's studio and one-bedroom suites feature dedicated living and sleeping areas as well as fully-equipped kitchens, enabling guests to maximize their stay. Guests can enjoy additional amenities including complimentary grocery delivery service and daily hot breakfast, 24-hour market, a common laundry room, 24-hour, bi-level state-of-the-art fitness facility, market, and valet parking. For guests seeking a full-service dining experience, the property's Lounge and Terrace offers light meals complemented by regionally-infused crafted cocktails, west-coast wines and local beer selections. Just in time for summer, the property will soon be unveiling a wine bar in its lobby.

"Stampede City is the perfect place for Marriott International to debut its 800th Residence Inn hotel, the largest Residence Inn in the world, and a flagship property for the brand, said Don Cleary, President of Marriott International in Canada. "Calgary is a key market for extended-stay travel and we are delighted to launch the city's third Residence Inn, widening the accommodation options available to business travelers whilst also putting Calgary's most popular cultural attractions within easy reach of our long-stay leisure guests."

The property features close to 6,500 square feet of naturally-lit meeting space with built-in multimedia technology. Groups of up to 175 can take advantage of flexible meeting rooms and dedicated gathering spaces for meals, breakout sessions, one-on-one meetings, and more.

"We are thrilled to be opening a spectacular new addition to Calgary's Beltline District," says Gordon Johnson, Vice-President, Operations for Atlific Hotels, the hotel's operator. "The Residence Inn Calgary Downtown/Beltline District was envisioned for today's leisure and business traveler, who is looking to spend quality time in one of Canada's most vibrant entrepreneurial cities, whether for work or play."

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.