Charleston’s Wild Dunes Resort Plans New 153-Room Hotel Expansion to Open in Early 2021

USA, Charleston, South Carolina. May 15, 2019

Wild Dunes Resort, A Destination Hotel, is expanded its existing oceanfront meeting destination on the Isle of Palms, just 30 minutes outside of historic downtown Charleston. Opening in early 2021, the highly anticipated project will add a new 153-room hotel bringing the total to 400 guestrooms and suites, in addition to the existing 240 vacation rental homes and condos. The new, multi-faceted meeting and event space includes a grand ballroom with pre-function space and rooftop ballroom and event terrace with 270-degree panoramic ocean views, now allowing the resort to welcome groups of up to 650 attendees.

With the new event space doubling the Resort's function space, the new Wild Dunes hotel will be a haven for meetings, groups and wedding parties to experience the ultimate Charleston retreat. Wild Dunes Resort's expansion will also include a 14-treatment room destination spa, state-of-the-art fitness center and dedicated arrival experience and welcome center.

"The new hotel will further enhance Wild Dunes Resort's reputation as Charleston's beloved barrier island resort," said Frank Fredericks, managing director at Wild Dunes Resort. "With more meeting space than other hotels and resorts in the Charleston area (more than any other?), we give large groups, meetings and wedding parties the chance to experience a Charleston getaway that simply wasn't available before."

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Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.