The Briad Group Celebrates Groundbreaking of Element by Westin Wood-Ridge, NJ

USA, Wood-Ridge, New Jersey. July 09, 2019

Element by Westin, part of Marriott International, celebrated the groundbreaking of Element by Westin Wood-Ridge on Wednesday, June 5. Located at 269 & 359 Route 17 South, the upscale lifestyle hotel will provide guests with easy access to Routes 3, 17 and the NJ Turnpike and will be less than 10 miles from New York City. The property will also place guests across the street from Teterboro Airport and will be minutes away from the upcoming American Dream Meadowlands, a retail and entertainment complex which is planned to contain more than 500 stores. The Wood-Ridge location will represent the third Element by Westin in New Jersey and will employee approx. 100 people. Element by Westin Wood-Ridge is owned and managed by Briad Lodging Group, LLC, the hotel division of Livingston, New Jersey-based The Briad Group.

The Borough of Wood-Ridge Senator and Mayor Paul Sarlo and other community representatives joined Briad executives Rick Barbrick, president and co-CEO, Brad Honigfeld, founder and co-CEO, and Jason Honigfeld, project manager for the groundbreaking ceremony. John Molinelli, former Bergen County prosecutor, was also present for the ceremony.

"With its proximity to New York City and prime shopping and entertainment, Element by Westin Wood-Ridge is the perfect location for our newest property," said Barbrick. "We look forward to introducing the Element brand and our newest dining concept The Bradford Fine Spirits & Tapas - an exclusive rooftop experience - to the Wood-Ridge community. We're confident guests will enjoy their stay with us."

Once completed, the hotel will feature 125 spacious and airy studios and one-bedroom suites which are fully equipped with energy-efficient kitchens, large desks with open shelving, spa-inspired bathrooms and signature Heavenly® Beds. Stylish and sustainable, Element by Westin Wood-Ridge will offer extended stay comfort with a conscience and lots of signature amenities, including a complimentary, healthy RISE breakfast and a RELAX evening reception. The Bradford, the property's roof-top bar will feature stunning views of NYC. The property will also include a saline swimming pool, spacious fitness center featuring a Peloton® Bike, ‘Bikes to Borrow' and electric vehicle charging stations. The hotel will also include prime meeting space with modular furnishings and fast & free Wi-Fi throughout. Designed to fuel a balanced life while on the road, no matter how long a guest stays, the hotel will use sustainable and health conscious materials wherever possible.

Briad Lodging Group was formed in 1997, when Briad became a Marriott franchisee. Five years later, the company added Hilton to its portfolio. Since obtaining these franchise rights, Briad has developed more than $400 million in real estate, concentrating on focused-service and extended stay hotels, including the Courtyard, Residence Inn, Springhill Suites, TownePlace Suites, Hilton Garden Inn and Homewood Suites brands. During the past decade, Briad has developed, operated and managed 34 properties and has built more than 3,800 hotel rooms in the tri state area alone.

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Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.