Camila Frederico Appointed Hotel Manager of The Westin St. Francis

USA, San Francisco, California. July 10, 2019

Camila Frederico has been named Hotel Manager of The Westin St. Francis where she will be responsible for assisting the area general manager with staffing, directing, and supervising this historic 1,195-room hotel on San Francisco's Union Square. In her new position, she will lead all operational departments including rooms, food & beverage, events, and engineering.

"We are thrilled to announce the appointment of our new Hotel Manager, Camila Frederico," says Jon Kimball, Area General Manager. "Her prolific career with Marriott International demonstrates her passion and extensive knowledge of the hospitality industry."

Frederico comes to The Westin St. Francis from W San Francisco where she served as Director of Operations. Prior to this role, she was at The Ritz-Carlton, Half Moon Bay, starting as Assistant Director of Food & Beverage and transitioning to Director of Rooms where she oversaw a $36 million renovation of the guestrooms and spa. Previously, she was at The Ritz-Carlton, Phoenix as Assistant Director of Meetings and Special Events.

Frederico graduated with a B.A. in Economics from the University Mackenzie in São Paulo, Brazil. She also holds an M.A. in Journalism from the University Casper-Libero in Sao Paulo, Brazil.

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Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.