Choice Hotels Signs With Legacy Partners to Develop Five Sleep Inn Hotels Outside of Houston, Texas

USA, Rockville, Maryland. July 11, 2019

Choice Hotels International, Inc. (NYSE: CHH) has signed an agreement with Legacy Partners, LLC to develop five Sleep Inn hotels outside of Houston, Texas. The first hotel is slated to open in 2020.

"With more than 550 Sleep Inn properties currently open or in the pipeline worldwide, Sleep Inn continues to be a strong leader in the midscale segment that appeals to business-savvy developers and guests alike," said Brian Quinn, head of development, new construction, Choice Hotels. "The brand's Designed to Dream prototype offers developers the lowest cost-to-build in the midscale segment, while guests love its stylish design and amenities."

All five Houston-area Sleep Inn hotels will have four stories and 60 rooms. The hotels will be built in the following cities:

- Crosby

- Texas Waller

- Texas Liberty

- Texas Dayton

- Texas Humble

- Texas

The locations are within driving distance to several major corporate headquarters in the region's booming energy industry, including ConocoPhillips, Enterprise Products Partners, and Plains All American Pipeline. Once open, the hotels will be a short distance from popular leisure attractions, such as Minute Maid Park, NRG Stadium, and The Galleria shopping mall.

"Houston, an ever-growing city, has thriving industries in healthcare, energy, and manufacturing," said Sazmin Momin, Owner, Legacy Partners LLC. "We knew signing this agreement to develop properties with Choice was a good investment. Sleep Inn's prototype targets both business and leisure travelers that are looking for an inviting, simple but timeless space - the ultimate ‘home away from home'."

"We are fortunate to be given an opportunity to grow and represent Choice Hotels in communities across Houston. These properties, once completed, will be a wonderful addition to our service portfolio as a company," said Afsha Maknojia, Owner, Legacy Partners LLC.

Sleep Inn's Designed to Dream prototype and nature-inspired aesthetic have sparked its rapid expansion across the U.S. and resonated with guests. Choice Hotels also recently unveiled a new Sleep Inn logo with a cursive design and eclipsing moon against its signature purple background. Sleep Inn hotels are planned to open in top markets across the U.S., including in Bronx, N.Y., Oklahoma City, and Spokane, Wash.

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Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.