MJH Attracting Millennials With Renovation of Its Comfort Suites in North Carolina

USA, Danbury, Connecticut. August 08, 2019

Since renovating its Comfort Suites in Gastonia, North Carolina, in February, hotel manager Meyer Jabara Hotels (MJH) is seeing a steady flow of new travelers booking rooms and writing positive guest reviews, many saying they will return on their next visit and also recommend this property to others. Located at 1874 Remount Rd., the all-suite hotel has refreshed its public spaces, guestrooms and guest baths, and installed new technologies that are keeping travelers connected.

"Once guests walk through our doors, they will forget any preconceptions of Comfort Suites," said General Manager Patrick Jolly. "This hotel is modern. It's sleek. Our new design gives off a mid-century modern vibe that is so popular with today's Millennials because it's attractive, versatile and it has staying power. From the lobby to the rooms, there are clean lines and fresh pops of color that appeal to everyone, from seniors and families on vacation to corporate business travelers looking for a comfortable room. Women just love our large, well-lit guest baths, and guests of all ages are wowed by our high-speed Internet. Everyone who stays with us has nothing but positive comments. Our guest satisfaction scores are soaring and guests' ‘likelihood to return' and ‘likelihood to recommend' rankings are higher than ever before. You honestly have to come see it to believe it."

To ensure that guests can stay connected while on the road, MJH added five times more bandwidth and 10 times more data throughput to its guest Internet offering. The company also equipped nightstands and room desks with a total of six USB ports and five 120v electric outlets to charge multiple mobile devices simultaneously. In the Fall, the Comfort Suites Gastonia will embark on Phase II of its renovation, which will include adding new vinyl wallcovering, lighting and carpeting to room corridors and all in-room TVs will be upgraded from 32-inch to 40-inch models.

"It's truly a time of change for the Comfort Suites brand," said Justin Jabara, MJH VP of Business Development and Acquisitions. "There's a renaissance that blends the warm and welcoming heritage of the Comfort brand's past with a refreshed, modern look and feel that is quickly catching the eye of all travelers - especially Millennials.

"These property enhancements were exactly what was needed to breathe new life into this interstate hotel," he said. "It's refreshing to see that Comfort Suites Gastonia is not just a place to stay for weary road warriors. Corporate travelers and discerning Millennials who are looking for experiential travel are seeking out this hotel, and they are returning again and again. We couldn't be more pleased with this property's performance and its commitment to delivering a one-of-a-kind guest experience."

The Comfort Suites Gastonia is located near several attractions, including the Daniel Stowe Botanical Garden, Charlotte-Douglas International Airport, the Discovery Place museum, U.S. National Whitewater Center, Carowinds theme park, Crowder's Mountain State Park, Schiele Museum of Natural History and the NASCAR Hall of Fame. Guests can enjoy complimentary WiFi and FREE hot breakfast daily. The hotel boasts meeting space, a fitness center, business center and seasonal outdoor pool. Guests can also earn rewards like free nights and gift cards if they are a member of the Choice Privileges® program.

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Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.