Valor Hospitality Group Appoints Leadership Team for Soon-to-Open Hotel Indigo Williamsburg Brooklyn

USA, New York City, New York. August 12, 2019

Hotel Indigo® Williamsburg Brooklyn, an upscale 187-room Valor Hospitality Partners and InterContinental Hotel Group hotel, announced today the appointment of Tracey Rucks as General Manager and Ryan Ocker as Director of Sales & Marketing. Both will play integral roles in the opening of the new boutique hotel, slated to open in July 2019 in the heart of Williamsburg, Brooklyn.

As General Manager of Hotel Indigo Williamsburg Brooklyn, Tracey Rucks is responsible for day-to-day hotel operations, guest relations and business and team development. A seasoned and award-winning hospitality leader, Rucks brings over two decades of hospitality management experience to the property. Rucks has been recognized with notable industry accolades including Outstanding General Manager of the Year, Outstanding on Marriott brand Quality Assurance and Best Guest Satisfaction Score.

Prior to joining Hotel Indigo Williamsburg Brooklyn, Rucks spent 13 years overseeing properties for InterContinental Hotels Groups, Hilton Hotels and Marriott Hotels, most recently at the Fairfield Inn & Suites Manhattan Central Park and the Holiday Inn Times Square. Prior to that, Rucks served as the General Manager at Fairfield Inn 5th Avenue and the Hilton Garden Inn in Edison, New Jersey.

Rucks is a certified General Manager for IHG, Hilton and Marriott Properties, holds the New York City Fire Safety Director Certification and is a member of Professional Women's Business Association. She holds a Bachelor of Science degree in Economics from Smith College.

An enthusiastic and high-energy hotelier, Ryan Ocker brings over a decade of hospitality management experience to his new role as Director of Sales and Marketing of Hotel Indigo Williamsburg Brooklyn. Ocker's results-driven approach focuses on maximizing revenue, establishing corporate accounts, strategizing and implementing optimal marketing and PR initiatives, and leading the team in revenue management.

Prior to joining Hotel Indigo Williamsburg Brooklyn, Ocker spent time in various on-property and regional senior sales positions, most recently as Managing Director at SMART Hotel Consulting and as Director of Sales at Hilton Brooklyn New York. Ryan's past hotels include Sheraton Brooklyn, NU Hotel and HGI-Tribeca. Ocker‘s talents have taken him into 10 different markets across the U.S. and Italy. He has been involved in projects with six different branded hotels within the Hilton, IHG and Starwood families and has held roles at independent, boutique and luxury hotels.

"We are fortunate to welcome two highly-seasoned hospitality industry professionals to our newest property in Williamsburg," said Wade Bryant, Director of Sales and Marketing of Valor Hospitality Partners. "Ocker's proven track record of growing sales in the market, as well as Ruck's broad base of hotel operations expertise will be great assets as we open doors in one of New York's greatest neighborhoods."

Hotel Indigo Williamsburg Brooklyn will be located at 500 Metropolitan Avenue, Brooklyn, New York 11211, steps away from the neighborhood's best nightlife, chic boutiques, award-winning restaurants, and a buzzing art scene. Programming will cater to both leisure and business travelers and will reflect the culture of the vibrant Williamsburg neighborhood.

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Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.