The Urban Park Hotel Collection

For Those Who Don't Fit the Franchise Mold

USA, Toms River, New Jersey. October 15, 2019

With the rolling out of the Urban Park Hotel Collection, partners Jay Patel and John Parkin have expressed high hopes for the new membership-affiliated hotel entity. In fact, it could be said the most appropriate word to describe the nature of the new operation might be "affordability", as it competes with other hotel franchises throughout the country with much higher fee structures and PIP requirements.

Recognizing that the organization offers a viable and realistic alternative to franchising, Urban Park Hotels has been set up as a membership brand, offering hotel owners many of the benefits and services offered by franchise relationships "without the long-term commitment or expense".

A lot of hotel owners are reflagging their properties and looking for an alternative due to the unsettling "one-way nature" of the hotel franchise relationship. "Additionally, they also offer simplified standards as well as a lower range of fees; fees not tied to or based on property revenues. According; The new flag is a conversion-friendly product for the smaller hotel owner [30-70 rooms, on average]; primarily limited-service properties that have been overlooked for one reason or another by the major franchise companies. As such, the focus will be on independent properties across the country located in markets where they are surrounded by franchised properties and area-of-protection (AOP) issues have left them as independents.

The Company is looking at independent hotels that need help. Those owners who are good operators, but cannot afford the initial fees or renovation cost associated with being a franchise, [constitute] a segment that has been virtually ignored in the industry for years,

According to Company Management, it was noted that the initial membership fee of $3,000 to $4,000 (based on the flag selected) and the on-going monthly fee of $14 per room (which includes advertising and based on property size) has intentionally been set to be among "one of the lowest in the industry".

The Urban Park Hotel Collection will consist of two flags under the corporate umbrella; "Urban Park Hotel & Suites" and "Urban Park Hotel Express". Moreover, the company already has 12 hotels going through the on boarding process at this time.

Urban Park Hotels LLC has been designated as the holding company for the new chain. Further information may be obtained by visiting the company's promotional website at www.urbanparkhotels.com


About Urban Park Hotels LLC

Media Contact:

Matt Lessler
Communications Dir
Urban Park Hotels LLC
T: 732-228-4494
E: urbanparkhotels@protonmail.com
W: http://www.urbanparkhotels.com

Subscribe to our newsletter
for more Hotel Newswire articles

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in December 2019...

Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.