The Urban Park Hotel Collection
For Those Who Don't Fit the Franchise Mold
With the rolling out of the Urban Park Hotel Collection, partners Jay Patel and John Parkin have expressed high hopes for the new membership-affiliated hotel entity. In fact, it could be said the most appropriate word to describe the nature of the new operation might be "affordability", as it competes with other hotel franchises throughout the country with much higher fee structures and PIP requirements.
Recognizing that the organization offers a viable and realistic alternative to franchising, Urban Park Hotels has been set up as a membership brand, offering hotel owners many of the benefits and services offered by franchise relationships "without the long-term commitment or expense".
A lot of hotel owners are reflagging their properties and looking for an alternative due to the unsettling "one-way nature" of the hotel franchise relationship. "Additionally, they also offer simplified standards as well as a lower range of fees; fees not tied to or based on property revenues. According; The new flag is a conversion-friendly product for the smaller hotel owner [30-70 rooms, on average]; primarily limited-service properties that have been overlooked for one reason or another by the major franchise companies. As such, the focus will be on independent properties across the country located in markets where they are surrounded by franchised properties and area-of-protection (AOP) issues have left them as independents.
The Company is looking at independent hotels that need help. Those owners who are good operators, but cannot afford the initial fees or renovation cost associated with being a franchise, [constitute] a segment that has been virtually ignored in the industry for years,
According to Company Management, it was noted that the initial membership fee of $3,000 to $4,000 (based on the flag selected) and the on-going monthly fee of $14 per room (which includes advertising and based on property size) has intentionally been set to be among "one of the lowest in the industry".
The Urban Park Hotel Collection will consist of two flags under the corporate umbrella; "Urban Park Hotel & Suites" and "Urban Park Hotel Express". Moreover, the company already has 12 hotels going through the on boarding process at this time.
Urban Park Hotels LLC has been designated as the holding company for the new chain. Further information may be obtained by visiting the company's promotional website at www.urbanparkhotels.com