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  • Spas, Health & Wellness
  • Five Crucial Hotel Fitness Center Liability Issues

  • Hotel fitness centers, regardless of their location, have a universal obligation to provide guests with a safe, healthy workout environment. Whether the hotel invests in the gym as a guest perk or a profit center is of little concern - the facility operations should focus around the concept of risk management.

    Hotels are no strangers when it comes to liability risks. Guests are met with rules and regulations, waivers and releases to sign upon check-in all put in place to protect the hotel from risk of a potential lawsuit. Staff members are trained to constantly be on the lookout for risks throughout the facility and either take steps to eliminate the risk or inform management.

    The typical health club hosts a litany of liability risks. Whether through user error or negligence on the part of the facility there are inherent risks associated with the activity of exercising. Contraindications associated with members pre-existing health conditions, often left undiagnosed, can lead to life-threatening emergencies. The act of exercising in itself places the body under extreme loads and compromising positions that can result in injury from improper instruction or equipment failure.

    Although hotel gyms do not produce nearly the same amount of foot traffic as a ...

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Hotel Business Review Spas, Health & Wellness

Michael Koethner
Elaine Fenard
Magnolia Polley
Ilana Alberico
Jane Segerberg
Steven Ferry
Amy Draheim
Ann Brown
Coming up in June 2021...

Sales & Marketing: Playing the Long Game

During an economic downturn, it is tempting to slash marketing budgets to make up for lost revenue. But smart hoteliers play the long game, knowing that companies who stay engaged with their customers will be the first to benefit from a rebound. Therefore, now is the time to renew and revamp sales and marketing strategies in order to be ready for what lies ahead. For example, this is a perfect time to refresh website content, social media and SEO.  The same for hotel blogs where content can be updated to give customers inspirational ideas as they begin to travel and meet again. Multimedia assets should also be revised with new photo/video shoots that provide accurate information about how setups, room configurations, and onsite offerings have changed to accommodate safer meetings and social distancing. The June Hotel Business Review will focus on the sales and marketing strategies that some hotels are adopting in anticipation of a recovery in 2021.