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  • Spas, Health & Wellness
  • Five Valuable Strategies to Effectively Promote Your Hotel Fitness Center

  • Up until recent hotel fitness centers were seen as an added amenity for guests. In the broad picture these were intangible income generators for the property with little thought given to the allocation of space, design, and budget. Hotel guests would make reservations without considering the quality of the fitness center. Infrequently health conscious guests would be pleasantly surprised to find an in-house fitness center upon check-in. Fast forward to today - more and more hotels are jumping on the "fitness train" committing time and money into the development of their fitness centers - a trend building steam as the realization unfolds that the fitness center is becoming an importance component in the hotel business model.

    What caused the shift in emphasis? There are a whole host of factors all based upon a more health conscious society. This shift is further fueled by the large influx of baby boomers getting older and taking an interest in their health. The bottom line - the fitness industry is booming and businesses must reinvent themselves to take advantage of this upward growing trend. Now, it is almost unheard of for a hotel to not have a fitness center.

    So time and money is invested in ...

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Hotel Business Review Spas, Health & Wellness

Peggy Borgman
Melinda Minton
Casey Olsen
Elaine Fenard
Peter McAlpine
Mia A. Mackman
Elaine Fenard
Magnolia Polley
Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.