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  • Spas, Health & Wellness
  • Five Valuable Strategies to Effectively Promote Your Hotel Fitness Center

  • Up until recent hotel fitness centers were seen as an added amenity for guests. In the broad picture these were intangible income generators for the property with little thought given to the allocation of space, design, and budget. Hotel guests would make reservations without considering the quality of the fitness center. Infrequently health conscious guests would be pleasantly surprised to find an in-house fitness center upon check-in. Fast forward to today - more and more hotels are jumping on the "fitness train" committing time and money into the development of their fitness centers - a trend building steam as the realization unfolds that the fitness center is becoming an importance component in the hotel business model.

    What caused the shift in emphasis? There are a whole host of factors all based upon a more health conscious society. This shift is further fueled by the large influx of baby boomers getting older and taking an interest in their health. The bottom line - the fitness industry is booming and businesses must reinvent themselves to take advantage of this upward growing trend. Now, it is almost unheard of for a hotel to not have a fitness center.

    So time and money is invested in ...

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Hotel Business Review Spas, Health & Wellness

Camille Hoheb
Bryan Green
Gary Henkin
Mia A. Mackman
Bryan Green
Kurt A. Broadhag
Jane Segerberg
Jane Segerberg
Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.