The AI hotel of the future will be a place where human and machine intelligence work together to create a personalized experience for guests. The role of the hotel brand and operator evolves from implementing brand standards to managing an innovation process where hoteliers work alongside data scientists and AI engineers to develop large language models (LLMs) that power automation. READ MORE

Paige Harris, VP of Architecture and Design for Valor Hospitality Partners explores the evolution of the guest and its impact on property design. In a world with an increasing reliance on digital resources, hospitality design takes inspiration from trends within online communities when developing new properties. For most, the answer to the question of designing a new property for the contemporary traveler is luxury lifestyle design. READ MORE

This article delves into the intricate balance between hotel marketing's ambitious storytelling and revenue management's pragmatic approach, highlighting the need for alignment across hotel segments from economy to luxury. It emphasizes the importance of marketing authenticity and strategic pricing to meet guest expectations and maximize profitability. The piece advocates for collaboration, innovation, and technology use to harmonize marketing and revenue strategies, ensuring promises are met with satisfaction. READ MORE

In this article, Jeff Pedowitz explores the potential of artificial intelligence in hotel management. With a focus on efficiency, Pedowitz explores how AI technologies can streamline operations, enhance guest experiences, and revolutionize the hospitality industry. The article emphasizes the importance of technology modernization, data management, and skill development to fully leverage AI's potential in optimizing hotel management efficiency. READ MORE

The world of lodging development is experiencing a revival throughout the nation now that COVID is behind us and new properties are thereby enjoying a resurgence of revenues and profits at the bottom line. This article will single out the key economic growth indicators needed to be present in a market that could spell disaster if not identified early on in the development process. READ MORE

Digital transformation and the leverage of technology play an important role in today's hospitality industry, especially in the post-pandemic era. Facing the challenges of labor shortage, the rising cost of operation, and the changes in consumer needs and behaviors, hospitality businesses need to pivot their services and products with the latest technology in order to keep their competitive edge. READ MORE

There is an old expression that says children will enter kindergarten as a question mark but will come out of college as a period. In this article, you will discover three engaging and fun tools that can take you and your marketing team out of your same-ol' same-ol' "period" thinking and back into your creative "question mark" selves. READ MORE

Vetted and proven certification programs in best sustainability practices make company, community and media outreach a linchpin of stewardship success. Travelers want to know what you're doing to help the planet, conserve resources and exist in harmony with the environment. Here's how to let them, your immediate community and the world at large know about it-and bulk up your bottom line in the process. READ MORE

With proper training, hotel staff can play a crucial role in preventing cyber attacks. With insights into the cyber threat landscape, practical training tools, and strategies for ongoing education and empowerment, the article provides a roadmap for hotel executives to enhance their cybersecurity measures, advocating for investment in staff training as both a protective and competitive action. READ MORE

Rapidly advancing technology and ever evolving guest expectations have given rise to the opportunity for substantial transformation in roles traditionally siloed into the areas of marketing and revenue management. In a time where technology allows marketers to be nimbler and tactics to be more targeted than ever, an integrated effort is crucial for stand-out results in the hyper competitive hospitality space. READ MORE

You may have walked by hotel food self-serve display cases or upscale beverage vending machines before without temptation, but it's worth a second look. The quality is improving, and it would be worthwhile to partner with local food and beverage purveyors to not only exceed your guests' locavore expectations, but to also find a quality F&B solution in the absence of a trained staff. READ MORE

easyHotel, has established itself as a leading hotel brand in the affordable sector. It is expanding across Europe with over 40 hotels under CEO Karim Malak and is focused on affordability and quality, including smart room design and prime locations. With a green pledge and expansion into new markets, easyHotel is now focused on its low-carbon, value hotel brand for the future. READ MORE

Conflict is a fundamental component of organizational and personal life. Understanding the sources of conflict in a hotel and how people approach resolution based on a classic model will help managers make smarter decisions about how to work through and resolve conflict. This article will review the model and discuss how one can manage conflict more effectively. READ MORE

When preparing for the high season, there are several key phases an employer must take to ensure successful guest service delivery. The associate journey for your high season employees is abbreviated and, therefore, you must make an immediate, effective impact. Everything starts with efficient efforts at attraction, hiring/on-boarding, effective training and appropriate off-boarding. Every stage is critical for the guest's optimal experience. READ MORE

With the ever- changing competitive landscape Hoteliers have had to become more creative and adept at driving occupancy. In markets where new competition is plentiful many of us have had to step up our game to hold onto or grow share. Let's take a closer look at a few ways to drive more share and crush the competition. READ MORE