HOTEL BUSINESS REVIEW: Articles for Hotel Executives

HOTEL BUSINESS REVIEW
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What Can Hoteliers Do to Combat Rising Insurance Costs? By Josh Cavallin, Principal, Oakbridge Insurance

The hunt for affordable property and liability coverage for hotel operators requires dedication, accountability, awareness, creativity and an agent well versed in the hotel industry. The insurance industry is amid a hard market, which has crippled the industry. A hard market occurs when insurance companies are no longer profitable after paying out more in claims than they receive in revenue. READ MORE

Correctly Handling Workplace Safety and Injuries - Key to the Bottom-Line and Company Culture
By Merrick Dresnin, Chief People Services Officer, Cote Hospitality

Expense lines can shrink or swell depending on the handling of injuries. With focus, a company can avoid most injuries and ensure those hurt heal quickly. This article will talk about prevention and key steps to ensure your people heal, return to work and remain highly productive. Manage Workers' Compensation correctly and reap the benefits of cost management and most importantly, a culture of care. READ MORE

Cultivating a Dynamic and Fulfilled Workforce in the Hospitality Industry
By Cynthia Schuler, Principal, IntegriStar HR Consulting

In an April 2023 article entitled "Three Innovations to solve hotel staffing shortages," it was stated that 70 percent of hotel staff were furloughed or laid off during the COVID-19 closures. Hotel staffing shortages | McKinsey. This article will address the current challenges in the hospitality industry and some strategies for organizations to cultivate a dynamic and fulfilled workforce. READ MORE

Creating Engaging Social Media Content That Moves The Needle for Hotels and Restaurants
By Veronica Correa, Social Media Manager, Crowe PR

Social media is crucial for hotels and restaurants to connect with audiences and drive growth. Effective strategies include leveraging authentic content, tailoring approaches for different platforms, collaborating with influencers and embracing emerging trends. Hospitality businesses should focus on creating a cohesive brand experience, avoiding common pitfalls and measuring success through meaningful metrics to stay competitive in the digital age. READ MORE

A New and Trusted Method to Analyzing a Lodging Operation Using An Old and Proven Approach
By James Downey, Professor Emeritus, Lynn University

Analyzing lodging operations as to their product, market and competition is not a new process but one that demands continual and up-to-date measurement from the owner, general manager and all parties involved with the intended success of this venture going forward. The answers to this procedure, while different for every property, will always be reliable. READ MORE