In a highly competitive industry with quickly evolving technology and heightened consumer expectations, hotels need to go above and beyond to stand out. Hyper-personalization is a targeted approach to marketing that creates a deeper emotional connection and increases conversions, making it an operational imperative for 2024 and beyond. This article will explain how to implement hyper-personalization at your property today. READ MORE
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Global consumer preferences and values are shifting to be more deliberate. Travelers are interested in sustainable options that connect them to the destination and would prefer a few high-quality purchases instead of a larger quantity of lower quality options. Savvy hoteliers can tailor their amenities and service options to fit the current values of leisure and business travelers. READ MORE
In today's interconnected world, social media is integral in our daily lives, transforming communication and impacting the workplace. Employees now use social media platforms for sharing thoughts, engaging with colleagues and even representing their employers. This article explores the legal implications of employees' use of social media, addressing issues such as privacy, free speech, harassment and intellectual property rights. READ MORE
Explore the transformative impact of IoT integration, omnichannel experiences, and data analytics, which promise to redefine the hospitality customer journey. From high-tech, low-touch solutions to unbundled packages and maximized data utilization, discover the innovative trends that will continue to shape the industry in 2024. Embrace the digital revolution and stay ahead by providing unparalleled personalization, efficiency, and technological innovation. READ MORE
Discover the future of hospitality marketing in 2024 with four compelling trends that seamlessly blend industry initiatives and guest interests. Uncover how hotels are set to redefine the guest experience by collaborating with local businesses, offering unique, culturally enriching adventures. Embrace innovation and authenticity, as 2024 promises a transformative era in hospitality marketing, catering to the evolving preferences of discerning travelers. READ MORE
Hoteliers may see an increase in available capital in 2024, much of it from private credit lenders. Lenders can channel new originations towards hotels due to the advantageous cap rates and continued robust operating performance. In this setting, hoteliers should consider exploring tailored, alternative financing options. Regarding term loans, as banks pull back, CMBS is still a viable option. READ MORE
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Behavioral scientists have known for decades that core human values drive all our decisions, including which hotel we choose. When we add valuegraphics to the demographics and psychographics in our audience profiles, we get a clear picture of how to motivate our prospects and customers at the level of human instinct. This case study walks through how valuegraphics could impact marketing strategy for a luxury hotel brand in Europe. READ MORE
Hi-tech is cool, however hi-touch is more important than ever. Our personal interactions with guests need to matter. Can we outthink even ChatGPT? Well trained staff is enabled to leverage technology both for developing information rich guest profiles plus our hi-tech resources at the fingertips of staff are useful tools for upselling, answering inquiries and even transacting if needed. READ MORE
