June Sales & Marketing: Opinions Matter

Trending articles this week...

Eliezer Quiñones

In today’s world of hospitality and hotel management, fostering the perfect work environment can be difficult. With a bevy of personalities and ever-changing expectations, managing a robust team is a crucial skill that team leaders must possess. In this article, Eliezer Quinones offers his insights on hotel management, building an enigmatic team, driving business through teamwork, and achieving goals. We will explore the best ways to communicate with your team, motivate your work staff, find value in their skillset, and more. Read on...

Boaz Ashbel

Major hospitality markets like Miami are seeing a shift from hotel brands planting new flags in long-time popular beachfront destinations like South Beach to urban cores like Miami’s highly dense Brickell and downtown neighborhoods. Domestic and international brands entering and expanding in the region’s hotel market are gravitating to these thriving urban locations. Among the reasons why is the emergence of the live-work-play lifestyle that makes urban locations more attractive to both leisure and business travelers and the development of large scale, mixed-use projects that creates built-in demand and value-add synergies. Read on...

Nicholas Tsabourakis

Accurate demand forecasting is extremely important for a hotel as it drives strategic planning aimed at optimising sales, increasing operational efficiency, improving customer service and maximising profit. Predicting what the customer wants, anticipating the sales of products and services helps managers understand revenue opportunities and make informed decisions about pricing and business growth strategies. It involves attempting to gain an insight into the future while relying solely on past trends and present events. Forecasting is the scientific version of crystal gazing and while future events may deviate from past trends, the intelligent insights obtained from forecasting, provide a reliable platform to build upon. Read on...

John Welty

The hurricane season of 2017 brought with it destruction of near-Apocalyptic proportions. The Southeastern states, Texas and the Caribbean were hammered relentlessly with catastrophic winds and disastrous flooding. Like many businesses affected in the region, hotels and resorts are still working to recover from the damage and the right partnerships with insurers are helping many properties get back in business as they rebound from one of the most destructive storm seasons on record. In this article, we look at the 2017 hurricane season, its effect on the hotel industry and how the right insurance partner is essential to business continuation planning. Read on...

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.