The hospitality industry loses too much talented staff to other industries due to low pay, demanding hours, and inadequate support. The assumption is that the low pay, demanding hours, and inadequate support aren't enough of a detriment to drive them from an industry that they love. While that scenario is true for many, it means that we also lose too many people with incredible potential. READ MORE

Now, more than ever, the hospitality industry will need to capture global travelers and rewards members not previously accessible via internal sales & marketing efforts. Owners are looking to international brands to help bring them back to life; especially in emerging markets where local brands and independents all fight for market share. Valor Hospitality Founder & CEO Euan McGlashan, shares lessons for companies entering the global space. READ MORE

Hotels across the country are at a crossroads, struggling to effectively communicate with consumers during the pandemic that's presented challenges like none before. Drawing from more than a decade of experience, Steven Schumacher, Discover Dunwoody's executive director and director of sales, shares insight on the benefits of destination marketing and how a shift in strategy can make the difference in attracting travelers. READ MORE

Art is extremely important to the success of hospitality industry projects. An art experience, anchored in a clearly articulated vision and tied deeply to your brand, can set your hotel apart from the competition. Here, we highlight three actionable ways to not only begin the art curation process, but elevate your hotel experience through immersive art. READ MORE

November FOCUS

Hotel Design: Home Away From Home

As states grapple with decisions and mandates around in-person gatherings, hotels across the nation have seen a major loss of revenue generated from conferences, trade shows, weddings, and other social events. Event planners have had to rethink their production strategies, while some have tried to pivot to virtual platforms. As restrictions ease the question remains on how to adapt to today's new world and move forward thoughtfully and carefully. READ MORE

Many older hotels in large cities are forced to invest in upgrades when new venues go up nearby at competitive price points. Now that COVID has impacted the sector as a major disruptor, those plans will almost certainly have to change. This article offers guidance for working with designers and architects to manage safety concerns, stay competitive, and finding appealing ways to re-imagine the hotel experience in the COVID era. READ MORE

Research in the hotel industry takes many forms. Sustainable systems and materials, enhanced security, life safety and marketing are all subjects where research is called for to advance each discipline. Marriott undertook an extensive research project in the process of inventing the Courtyard brand. In this article we review three research projects and the methodologies they employed to arrive at actionable results. READ MORE

Hotel brands are collaborating with architects and interior designers to rethink both existing and new-build projects to help shift human behavior, and the way hotel guests experience hospitality. The hotel lobby experience is undergoing a shift; once defined by socializing, lounging, and shared amenities, brands are strategizing how to safely maintain the guest connection to hospitable services, without compromising on community. READ MORE

ARCHIVES

More from our online Library Archives...

David C. Marr

As more travelers desire diverse interactions, hotels and resorts have answered the call by revamping public spaces to be more engaging and energizing. Embracing natural light, merging indoor and outdoor settings and introducing venues like rooftop lounges have allowed hotels to implement the latest hotel design and architecture trends while providing guests with a new way to interact with both the property and each other. Dave Marr, senior vice president and global head of Hilton's full service brands, outlines how Hilton hotels across the portfolio have evolved public spaces through smart design and innovative natural features. READ MORE

Felicia Hyde

From self-driving cars to wearables and virtual reality, technology is infused into our everyday lives. Not only has it made our lives easier, but it has significantly shifted consumers' desire to an expectation for technological integration. Whether it's at the office, in an apartment community or their next hotel stay, consumers want the convenience and connection modern technology provides. This concept is already reshaping residential and multifamily communities nationwide and developers are integrating automations into their properties and design process that hoteliers may want to apply in order to curate a seamless and memorable guest experience. READ MORE

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.