A hotel's brand identity extends beyond a logo or tagline-it's the entire guest experience, from the in-person visual aesthetics to the operational philosophy. Designers play a crucial role in crafting this identity by weaving local cultural nuances, historical narratives, and experiential elements into every aspect of the space. This integrated approach allows hotels to tell an authentic story that aligns purpose and place. READ MORE
HOTEL BUSINESS REVIEW
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Boutique hotels are shifting from celebrity influencers to micro-influencers (10,000-50,000 followers) for social media partnerships, finding greater success through authentic, targeted content. These smaller creators deliver higher engagement rates and more relevant exposure, particularly in drive markets. Properties create memorable experiences beyond basic stays, measure success through multiple metrics and focus on genuine storytelling that resonates with today's discerning travelers. READ MORE
Does innovation always need to be technology-based? Also in wellness, or in hospitality? Make sure that in your innovation team there are people who can think, feel and focus differently. Turning ideas to implementable and successful services your team needs the involvement of a Magpie, a Magician, an Explorer and a Babysitter. Yes, exactly. All four of them. READ MORE
In November 2024, a rule to raise the salary threshold for exempt employees under the Federal Labor Standards Act was halted by a federal court, which deemed the increase to $59,000 excessive. The court reset the threshold to about $35,000, affecting planned raises and automatic adjustments. Businesses still must navigate compliance with both federal and state laws, review exemption statuses and communicate changes clearly to avoid misclassification. READ MORE
The Caribbean hotel market is rebounding post-pandemic, with steady growth in occupancy rates, ADR, and RevPAR across major islands. Luxury and all-inclusive segments lead performance, fueled by increased air arrivals and heightened traveler demand. Sustainability, technological innovation, and immersive boutique experiences are key trends, while regulatory, climate, and cost challenges persist. Overall, the region remains a resilient, attractive investment destination. READ MORE
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Luxury hospitality is among commercial construction's fastest growing sectors with research showing 2023 design spending up 29% over 2022. Key market insights anticipate the global luxury hospitality market will grow to $293.61 billion by 2030. The growth opportunity is tremendous, and lighting plays a critical role in properties that are poised to be competitive in this expanding market. READ MORE
The city of Honolulu has roughly the same population as Pittsburgh. But-until earlier this year-it was lacking for downtown hotel options, since the vast majority of the island's hospitality offerings are situated in beachfront Waikiki. Now travelers and hotel companies are looking at downtown Honolulu with fresh eyes-and successful developments in Honolulu's urban core offer a lesson for forward-thinking hoteliers. READ MORE
