May Eco-Friendly Practices: The Greening of Your Bottom Line

Trending articles this week...

Jackson Thilenius

In our changing hospitality and retail climate, we're seeing Pop-Ups appear on virtually every corner. But why have they become so popular and why is it important as hospitality professionals to understand their impact on our business? Let's take a look at what's driving this phenomenon and how we can embrace this new type of service demand from guests seeking an authentic destination experience as a service model. Read on...

Lily Mockerman

Revenue management professional and industry thought leader Lily Mockerman shares expert tips that will help struggling hotels easily and quickly improve total revenue management to increase profitability. Ms. Mockerman is acquainted with hotels' biggest revenue challenges, which often create amplified effects for already struggling hotels. Taking an inside look at the common problems brand and independent properties face, along with their unique advantages as well as disadvantages, Lily shares five tested tips that will help both types of properties achieve effective, measurable results. Read on...

Mia A. Mackman

This article highlights Spa and Wellness program innovation and investment risks. While wellness and spa are commanding high-level investments across the hospitality and travel sector, knowing how to measure risk versus reward during conceptual development and assembling sound operational framework, can mitigate challenges and safeguard imperative returns on investment. This article also addresses management, leadership and employee turnover challenges that can often disrupt profitability and downgrade quality, consistency and program performance. Read on...

Tara K. Gorman

Viva Las Vegas - "What happens in Vegas, stays in Vegas" - not anymore, at least not when it comes to hotel security in the aftermath of the 2017 Las Vegas shooting, the deadliest mass shooting in the United States by an individual. Hotel owners, operators and brands are taking a hard look at their security policies and procedures with an eye on balancing the safety and privacy of their guests, and safety of members of the community surrounding their hotel, with the comfort and "hospitable" environment that guests expect in hotels. This article will explore whether the Las Vegas shooting will significantly change the way hotel owners, operators and brands approach their security procedures. Read on...

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.
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