The true basis of leadership was built upon a model that generated two sides of an X and Y axis. On one side is the concept of leadership that creates change through taking a process-oriented and the other as more of a relationship-oriented approach. Based upon the management versus leadership idea, a manager always has to be a leader but a leader does not always have to be a manager. READ MORE

COVID-19 FORUM

VOICES IN A TIME OF CRISIS

Trevor Stuart-Hill

Everyone reacts to a crisis in their own way. Some retreat into their own silo whereas others seek to collaborate. As an industry, the speed of recovery depends on the latter as travelers expect to travel safely and can stay healthy throughout their journey. We call this transparency, and it requires us to think differently about how we reassure travelers and how we compete for business.

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In today's world, nearly everything can be done through our phones. In that sense, hospitality companies need to understand how to leverage mobile technology. For hotels, the use of mobile tech can exponentially increase the efficiency and effectiveness of day-to-day operations. At one point, hospitality solely relied on human-to-human interaction. However, those days are long gone. READ MORE

The hospitality industry loses too much talented staff to other industries due to low pay, demanding hours, and inadequate support. The assumption is that the low pay, demanding hours, and inadequate support aren't enough of a detriment to drive them from an industry that they love. While that scenario is true for many, it means that we also lose too many people with incredible potential. READ MORE

The COVID-19 pandemic has businesses considering large-scale reconstruction and redesign to help combat the spread of the virus and protect against future health crises. Destination hot-spots are considering how best to protect their future customers. What might the hotel redesign process look like? How much could it cost, and how long might it take? How can hotels best utilize open space and fresh air going forward? READ MORE

September FOCUS

Hotel Group Meetings: Demand vs. Supply

The global economy collapsed and the meetings industry along with it. Neither economists nor event professionals could have predicted the devastation to our industry. Nonetheless, there is growing optimism for 2021 and beyond. Through hybrid events and restoring confidence in the in-person meeting, event professionals reinvent the industry so we can return to human interaction, connected by a shared purpose. READ MORE

Meetings Professionals are still adapting and evolving in these uncharted waters presented by the global pandemic and the MICE industry requires comprehensive health & safety planning, strategies and execution. This article discusses the crucial elements of a COVID-19 Resource Center, with the goal of ensuring safe & successful events for group planners of all types in the midst of such unique and unprecedented challenges. READ MORE

In this piece about recovery from pandemic setbacks, Chris McAndrews, Vice President of Marketing – Hospitality Cloud, discusses the importance of digital. He notes that it is easy to see the case for technology in the immediate term with the predominance of virtual events, but that the case is equally strong as the meetings, events and hospitality industries return to in-person events. READ MORE

Maritz Global Events' President David Peckinpaugh shares foundational elements for executing successful events today and in a post-COVID world. Leveraging behavioral science, data and each organization's specific goals, learn how we can design experiences that help clients and their guest feel safe and comfortable in their return to events. This article highlights rethinking of traditional strategies along with new ideas to execute safe and secure events. READ MORE

ARCHIVES

More from our online Library Archives...

Lawrence Adams

Traditional goals for business conferences include Education and Learning, Sales and Business Development, Networking; Team Building and Industry Innovation. But meeting planners have been focused on a new trend in recent years: Experience Creation. And in that endeavor we are seeing amazing new technology applied to creating unique and inspiring experiences for meeting goers. In this article we will explore some of the latest technological developments and methodologies, including Virtual Reality (VR), Augmented Reality (AR) and Holography, as they apply to the enhancement of all of the aforementioned meeting goals. READ MORE

Joan Eisenstodt

The ways in which technology is being used by the hospitality and meetings industry and by individuals in all walks of life increases, it seems, minute by minute! New apps, new uses for AI, more shortcuts to do our work. And with all of this comes removal of personal interaction – sheesh, even Linkedin, used by most of us for business connections, has an auto-respond option so we can click v. think and respond. An early tech adapter, I wonder how much we are harming our relationship-industry and removing jobs from those who need them. Is there a compromise? READ MORE

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.