The hospitality industry is progressively building the foundations for post-COVID operations and preparing for a brave new world of hospitality. Ben Schumacher, Vice President of Operations, South East Asia Pacific Rim, Wyndham Hotels and Resorts shares how the world's largest hotel franchisor will win the hearts and minds of travellers who are adopting new behaviours, expectations and needs. READ MORE
HOTEL BUSINESS REVIEW
June FOCUS: Sales & Marketing
Over the past 20 years, there have been significant changes to hotel sales and marketing strategies and responsibilities primarily brought on by the evolution of technology. The science of revenue management and the sophistication and reach of social media are two key components contributing to changes. This article will illuminate what owners and operators can do to ensure that their properties are fully versed in the role of Direct Sales. READ MORE
During the COVID-19 pandemic, Gansevoort Meatpacking completed a multi-million dollar rebrand and renovation, successfully repositioning the iconic hotel into the luxury market. With a strategic focus on targeting the local market, the hotel was able to allow guests to experience the brand new elevated property, all while ensuring the utmost health and safety standards. READ MORE
When I saw the HotelExecutive email subject line for the June feature - "Hotel Sales & Marketing: Promoting Peace of Mind" - I was excited. This would be a good time to see what new things hotels are doing to promote themselves now that people are traveling again. I could not wait to start working on the project and to speaking with those who were doing the sales and marketing and those who would receive the benefit of that sales and marketing. All in all I spoke with almost two dozen hotels - mostly east coast - their customers and some hotel guests. READ MORE
While travel is on the rise, today's hotel guests have changed. Properties are finding they must adapt their loyalty programs and marketing strategies to engage with them. By selecting the right solution set for their properties, hoteliers can learn more about their guests, create more upsell opportunities, and capture more of the guest spend. From booking to post-stay communication, and to wedding groups, hotels have the ability to create exceptional experiences. READ MORE
After the past two years, guests demand a lot more from hotels: including seamless research and payment experiences, transparent pricing, flexible cancellation policies, and special perks - to name just a few. In this article, I share some crucial areas your hotel should focus on when tweaking your digital marketing and sales strategies to reach more guests and get more direct bookings in 2022. READ MORE
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During this pandemic and for many years to come, there will be significant analysis on lessons learned. And there will be innovations and new ways of thinking and doing business. The thoughtful hotelier has already determined that life is irreversibly altered and our understanding of hotels has forever changed. Deloitte Consulting has provided a leadership framework that breaks down this process: Respond. Recover. Thrive. It is how that process is managed that is the key. And one can argue that, at the heart, is marketing. READ MORE
Now that states have begun to lift stay-at-home orders, people are venturing out. For hoteliers to secure their business, it's important to first understand who is traveling, where they are going and what's important to them. Armed with this information, hoteliers can then craft messaging, programs and offers that cater to consumers' level of comfort, interests and desires. To recoup lost revenue and jump start the comeback, it's important that hotels get in front of American travelers to capture their attention and dollars. To start the creative gears churning, here are eight ways to increase buzz, connect with travelers and increase bookings. READ MORE
