May FOCUS: Eco-Friendly Practices

Travel is thriving, yet, headlines claiming travel is not essential are percolating as new reports and urgent recommendations to cease everything possible - including travel - to curb climate change. People will continue to travel as long as they can. As hoteliers, we can provide a responsible travel experience that protects the planet and the bottom line. Here's how. READ MORE

As populations grow and travel thrives post-pandemic, it's more important than ever for hospitality brands to create authentic, sustainable experiences that combat critical social and environmental challenges. To start, brands should prioritize cultural experiences and ESG initiatives that create a better appreciation for each other and the destinations that we travel and enable meaningful connections between locals and guests alike. READ MORE

Eco-friendly travel seems to be the hottest trend in tourism, but what are operators really doing to create positive impact? At LVR, we believe that false marketing and greenwashing is hurting real efforts to make sustainable progress. Our industry will not survive if tourist destinations can not withstand the damage. We seek real systems change to mitigate the climate crisis and change our industry for the better. READ MORE

With an increased concern for the environment and community, and new tools at our fingertips, consumers are creating an even bigger market for sustainable travel and the tourism industry has a responsibility to provide. Utilizing the four pillars of sustainability – human, social, economic, and environmental – Mario Mikowski, Board Member of Tabacón Thermal Resort & Spa and Hotel Nantipa addresses the question: how can the hospitality industry move towards a better and brighter future? READ MORE

When hotels become greener, they not only decrease their carbon footprints but also increase the likelihood that eco-conscience consumers will choose their properties. For guests and staff who expect companies to prioritize sustainability, eco-friendly environments create property champions, inspiring loyalty, return visits and recommendations in reviews and conversations. Hospitality-specific technology can play an important role in elevating hotel sustainability. READ MORE

While sustainability has been at the forefront of the hospitality industry for several years, new and evolving tools and trends are giving leaders the opportunity to make meaningful strides forward. How can hoteliers and hospitalitarians become (or maintain) environmental stewardship? READ MORE

Travelers are more likely than ever before to book an eco-friendly accommodation. Given these priorities it is essential for hotels and resorts to invest in sustainability and eco-friendly initiatives in a big way in 2023 and beyond. It is equally critical for brands to be consistent with their green commitments and communicate their vision, initiatives and actions to guests frequently. READ MORE


More from our online Library Archives...

Paloma Zapata

Gone are the days when hotels could encourage guests to reuse towels and call themselves "green." As travelers become more aware of the environmental impacts of their actions, they are increasingly choosing brands that adopt eco-friendly practices. With climate change at the forefront of the global conversation, hotels should be taking these three steps to become carbon neutral. READ MORE

Robert  O'Halloran

Honey (2008) noted that eco-tourism platforms include travel to natural destinations; minimizing impact; build environmental awareness; provide direct financial benefits for conservation; provide financial benefits and power for local people; respect local culture; and support human rights and democratic movements. Eco-tourism has a long history and a relevant story to tell. The lodging industry through eco-friendly and sustainable practices can add to that story. READ MORE

Coming up in June 2023...

Sales & Marketing: Integrating Technology

The Sales & Marketing department is responsible for maximizing a hotel's revenue by developing programs to increase occupancy and to make profitable use of its meeting and leisure facilities. Increasingly, managers are utilizing sophisticated digital technology to help them achieve those goals. Virtual Reality is being integrated into booking engines which provide potential guests the opportunity to tour a property from afar, including wedding, event and food & beverage facilities. Voice Search has also become a popular marketing tool. Using smart home devices, it's now possible for customers to book hotels entirely through voice commands. Chatbots are becoming more ubiquitous as hotels seek to refine their online customer service. Chatbots can answer common questions, push key marketing messages, increase direct bookings, and even guide customers through the booking process. Finally, hotels are already preparing for the debut of the Metaverse and planning how sales and marketing departments will fully participate. The June Hotel Business Review will focus on the sales and marketing strategies that some hotels are adopting and how they are benefiting from them.