• Social Media Trends and Channels: What Is Best for You?
• By Robert O'Halloran, Professor & Director, Hospitality Management, East Carolina University

Social media continues to be a leading communication tool for both personal and business applications. For many, there are limits to the use of social media, but overall, we may be just scratching the surface of its future uses. This article will highlight trends in social media and examine how to plan and get organized on social media and measure your results. READ MORE

• How Social Sustainability Is Unlocking Greater Access to Sustainable Finance in Hospitality
• By Minjia Yang, Vice President & Head of Sustainable Finance, International WELL Building Institute

Sustainable finance can support and accelerate the hospitality sector's transformation to a more sustainable and resilient future. Hotels have an opportunity to strategically integrate social sustainability into their financing strategies, which would help forge new paths toward a more balanced and responsible approach to business. The question now is, how can hotels get greater access to sustainable finance and begin ramping up efforts to support planetary health and human health? READ MORE

• Personalized Experiences: Innovative Approaches to Building Guest Loyalty
• By Terrie O'Hanlon, Senior VP & Chief Marketing Officer, Agilysys

Properties looking to remain competitive need to focus on generating and maintaining guest loyalty. An increase in guest retention is directly reflected in increased profit, and the positive reviews left by loyal guests help attract new guests to a property. This article looks at the importance of guest loyalty and the role of technology in cultivating that loyalty and turning it into satisfied guests who stay more and spend more READ MORE

• Consumers Expectations Have Changed, Here's How to Keep Up With The New Demands
• By Adoniram Sides, SVP, Hospitality, Lightspeed Commerce

The restaurant experience is constantly transforming, from new technology to changing menus, restaurants have to adapt in order to thrive. But one of the biggest challenges at the moment is how consumers have evolved, and what they are now demanding from an industry that is already competitive. A recent Lightspeed survey finds the biggest changes customers are expecting for an elevated dining experience. READ MORE