September Hotel Group Meetings: The Need for Speed

Trending articles this week...

Margaret Rogers

Ever since the statistic from reputation management company Podium that customers would pay more for a better experience was revealed, leaders have been scrambling for ways to improve their customer experience across industries, hospitality included. To compete with Airbnb and increase customer retention, some hotels have even created robotic bellhops or allowed guests to stay in their rooms by the minute. But going deeper than the tactics themselves, there's one underlying factor that makes these strategies effective and empowers a hotel to truly appeal to customers: the ability to be agile. Read on...

Zoe Connolly

From “human capital management” to less sophisticated terms like “colleagues,” it’s imperative for hotel leaders and HR folks to establish clear lines of sight into how a candidate, an employee and a property can support growth. This can be done through highlighting the importance of local brand, the importance of teams, and the overall approach to guest experiences. The following article aims to explain why certain properties do a better job than others when it comes to retaining guests and employees alike. Read on...

Ray Chung

A well-designed floorplan is essential to a restaurant’s success. No matter how good the food is, it needs to be served efficiently and elegantly, and it is the floorplan that determines how well each service will run. The keys to a good plan lie in coordinating and balancing the needs of both the servers and the guests. From the location of the kitchen to the exact width of the seats, every decision matters. When done well, ADA requirements can benefit all guests, with gentle, sufficiently wide paths and ample space for strollers as well as wheelchairs. Read on...

Jackson Thilenius

Today’s guests, whether they are hotel or hospital guests, come with incredibly high expectations of hospitality. How does wellness fold into this equation and contribute to the overall guest experience? What does the future of hospitality and healthcare hold as it relates to the wellness factor? Jackson Thilenius, Principal at Retail Design Collaborative, explores the integration of these two disciplines and the implications for hospitality and healthcare brands sparked by the traction of the trillion-dollar wellness industry. Read on...

Coming up in October 2018...

Revenue Management: Getting it Right

Revenue Management has evolved into an indispensable area of hotel operations, chiefly responsible for setting forecasting and pricing strategies. Because the profession is relatively new to the hotel and hospitality industries, a clear-cut definition of what exactly Hotel Revenue Management is has only recently emerged - Selling the Right Room to the Right Client at the Right Moment at the Right Price on the Right Distribution Channel with the best commission efficiency. Though the profession can be summed up in a single sentence, that doesn't mean it's easy. In fact, it's an incredibly complicated and complex endeavor, relying on mountains of data from a wide range of sources that must be analyzed and interpreted in order to formulate concrete pricing strategies. To accomplish this, Revenue Managers rely on an array of sophisticated technology systems and software tools that generate a multitude of reports that are central to effective decision-making. As valuable as these current technology systems are, much of the information that's collected is based on past historical trends and performance. What's new is the coming of big, data-driven, predictive software and analytics, which is likely to be a game-changer for Revenue Managers. The software has the capacity to analyze all the relevant data and predict occupancy levels and room rates, maximizing hotel profitability in the process. Another new trend that some larger hotel chains are embracing is an emphasis on Booking Direct. For Revenue Managers, this is another new channel with its own sales and costs that have to be figured into the mix. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.
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