June Sales & Marketing: Selling Experiences

Trending articles this week...

Mia A. Mackman

This article reviews rising tourism and its impact on third and fourth tier cities. While major cities still make up the primary destination travel sector, tourism growth has greatly expanded into third and fourth tier destination experiences. This article examines some of the contributing factors compelling overtourism concerns, local impact and challenges with indicative strategies to balance hospitality, and wellness tourism segments. This article also reviews the importance of managing local resources, leisure appropriations and new infrastructure developments to identify opportunities for growth with well-adjusted outcomes for the future. Read on...

David Ashen

In order to compete for market share in the luxury hotel world, owners and operators need to think beyond design and more about experience. What are some things hoteliers should consider in bringing a unique guest stay to life? David Ashen, president & CEO of interior design and brand consulting firm dash design, explores ways to utilize unusual and bespoke amenities – from VIP backstage experiences to tricked out gear garages -- to differentiate one hotel brand from another and more fully speak the luxury language of today's savvy traveler. Read on...

John Tess

There is a perception that lodging brand standards conflict with the development of historic buildings into hotels. This is more of a past problem than a current one. Well-located downtown land is becoming scarce, hotel brands are getting experienced in working with historic buildings, and market demands are fostering niche-driven brands that seek local connections. One great example is Baton Rouge's Watermark Hotel under Marriott's Autograph brand. This 1925 one-time bank headquarters 12-story skyscraper was transformed into a modern hotel balancing the unique and local qualities of the building with the need for a upscale hotel experience. Read on...

Magalí Castells

With strong trading results in 2018 the future looks bright for the majority of hotels across Europe. Increasing visitor numbers to favourite destinations continue to boost performance while investor interest remains healthy for both single and portfolio assets. Hotel values across Europe saw an increase last year, although not at the levels of the previous year, with only six markets seeing hotel values drop. However, some destinations face unprecedented levels of new supply coming on-stream bringing increased competition and pressure on revenue while others face difficult geopolitical situations which is impacting visitor numbers, says Magalí Castells , senior associate, HVS London. Read on...

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.