February Social Media: Social Listening Tools

This week's Top Pick...

Zoe Connolly

The hospitality industry thrives on innovation and operational improvements, and maximizing convenience and comfort for guests is crucial. However, in today's digital age, the stakes are growing exponentially higher. Brand loyalty increasingly hinges on how well an organization deploys and integrates its digital technologies. In addition, hotels and other hospitality businesses are under increasing pressure to improve efficiencies while cutting costs and providing white-glove service. At the center of this equation is the internet of things (IoT). These connected solutions can establish stronger relationships with guests, while introducing opportunities to improve operations, safety and security - all while trimming costs. Read on...

Trending articles this week...

Rod Clough, MAI

Although legislation is working its way through Congress to raise the bar on how resort fees are communicated to consumers, these fees are unlikely to go away anytime soon. As consumer awareness evolves regarding these fees and the amenities included, it behooves a hotel owner and management team to be on the forefront of communicating the charges in the most direct way possible and to offer the best array of benefits for the dollars spent. We recently surveyed 50 resorts to uncover not only what their resort fee currently is, but what they offer to the consumer for this fee. Read on...

Mark Natale

It is so much more impactful when the whole symphony plays together vs. one instrument. That's why, integrated brand development agency Smarthinking Inc. believes that it is most effective when a company's branding aligns with the experience found within the establishment, giving consumers a full experience. Mark Natale, Smarthinking Inc.'s chief executive officer, says that to be successful, you must take the time to define your brand terms. In his authored piece, he details the crucial questions you should be asking yourself in order to create an unforgettable hospitality brand. Read on...

Mario Candeias

Even amidst sanctions and geopolitical challenges, entrepreneurship and fearless economic savviness play a role. Espinas Hotel Group has been consistently redefining the shape of Iranian hospitality ever since inception, two decades ago. Experiencing multiple development phases, it is now positioned and poised for growth, both domestically and abroad, ready to expand the worldwide famous Iranian authentic and secular hospitality values. The development growth rate will accelerate, with the professionalization of management and branding. It took Hilton 20 years to grow out of Texas, its birth State. It will take Espinas less to exponentiate its local and global footprint. Read on...

Jeff Crabiel

Looking for a way to break out of business as usual during meetings and events? The Westin Nashville's General Manager Jeff Crabiel illustrates how breakout sessions don't have to be energy-draining, cliche-ridden exercises. From meditation sessions to immersive activities, creative partnerships can rescue a meeting from the ordinary, transforming the overall experience into something unforgettable. These fresh and unique approaches won't just improve your events – they'll attract more events as well. Crabiel also shows how these partnerships don't necessarily require heavy lifting on the part of the planner. Often, the best partners can be found right in your own backyard. Read on...

Coming up in March 2020...

Human Resources: Confronting a Labor Shortage

With the unemployment rate at its lowest level in decades (3.7%), what has always been a perennial problem for human resource professionals - labor shortage - is now reaching acute levels of concern. It is getting harder to find and recruit qualified applicants. Even finding candidates with the skills to succeed in entry-level positions has become an issue. In addition, employee turnover rates remain extremely high in the hotel industry. As a result of these problems, hotel HR managers are having to rethink their recruitment strategies in order to hire the right talent for the right job. First, hotels have been forced to raise their wages and offer other appealing perks, as a way to attract qualified candidates. Secondly, HR managers are reassessing their interviewing techniques, focusing less on the answers they receive to questions and more on observable behavior. Part of this process includes role-playing during the interview, so that the recruiter can gauge how a candidate works through specific problems and interacts with other team members. Additionally, some HR managers are also creating internal talent pools as a way to address labor shortages. Instead of utilizing department resources to find new hires with specific skills for needed positions, hotels are cultivating talent pools internally and preparing their employees to assume leadership roles whenever the time comes. They are also placing greater emphasis on a company culture that is more performance-based, as a way to curb employee turnover, increase employee satisfaction, and assure higher levels of customer service. Finally, recognizing the importance of employee retention as a way to lessen the impact of a tight labor market, some HR managers are instituting generous reward programs in order to retain their top performers. The March Hotel Business Review will explore what some HR professionals are doing to address these and other issues in their departments.