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Marketing That Moves: Why Storytelling is Hospitality's Hidden Revenue Engine
By Jacqueline Villamil, Chief Executive Officer, Strategic Solution Partners
In hospitality, storytelling is not just creative, it is strategic. Jacqueline Villamil, CEO of SSP, reveals how data-informed narratives build emotional connections that drive bookings, loyalty, and revenue. By aligning marketing with revenue insights, hotels can move beyond showcasing amenities to creating memorable guest experiences. Storytelling becomes not just messaging, but a competitive advantage in today's evolving, experience-driven market.
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DAILY HEADLINES - Thursday Jun 26, 2025
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ARCHIVES
More from our online Library Archives...
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4 Ways to Promote the Cleanliness of Your Hotel
By Rachel Svoboda, VP of Branding & Marketing, Identity Hospitality
In 2020, the hospitality industry had to adjust quickly to accommodate COVID-19 protocols. Now in 2022 with travel restrictions easing and more people choosing to travel, it is just as important to advertise that your hotel upholds the highest of cleanliness standards. Read this article to learn 4 ways in which you can assure guests that your accommodations are clean.
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Bridging The Attention Gap: The Importance of Air Quality in Hotel Meeting Spaces
By Haley Payne, Head of Commercial, Pure Wellness
Hotel conference and meeting spaces have been battling loss of focus since their inception - and endless amounts of caffeine to retain alertness is not a sustainable solution. Combating attendee fatigue and maximizing productivity necessitates a focus on air quality. Utilizing solutions including enhancing HVAC systems, employing air purifiers, and implementing sanitization treatments creates healthier, more productive environments for successful gatherings.
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