AI is accelerating across hospitality, reshaping guest journeys, operations, and workforce models. Hotels are adopting tools for dynamic pricing, personalization, automation, and predictive maintenance, though smaller operators face cost and data barriers. The opportunity ahead centers on smarter integration, stronger data strategies, and upskilling teams. Ultimately, hotels that blend technological intelligence with genuine human connection will create the strongest competitive advantage. READ MORE
Graton Resort & Casino, located in iconic Sonoma County, is a commanding presence among the rolling hills of Northern California's wine country. Owned and operated by the Federated Indians of Graton Rancheria, the 65-acre property has 200 hotel rooms and suites, an award-winning Spa and Salon, a casino with table games, the latest slot machines, upscale and casual dining, plus nightly live entertainment options. READ MORE
In today's ever-changing world, hospitality continues to offer a wide range of business and leisure travel options, as well as providing unique job opportunities for candidates. As we navigate the consequences of COVID-19, labor, inflation, and other issues affecting our industry, we must continue to innovate in our approach to both the guest and the candidate experience. READ MORE
In the digital age's ceaseless buzz, automated massage technology effectively harmonizes with our screen-dominated lives. Tailored treatments offer a personalized spa-like escape, providing not just relief but sustained relaxation. This advanced fusion promotes overall physical well-being and underscores the vital connection between technology and health, offering a sanctuary for intentional disconnection in the modern age. READ MORE
Experiential travel has surged in popularity, driven by affluent Millennials and Gen Z seeking unique and immersive experiences over material possessions. This trend is fueled by higher disposable incomes and a YOLO mentality. Popular activities include scuba diving, ziplining, and cultural city trips. Resorts and travel businesses are adapting by offering specialized packages and environmentally conscious options to cater to these preferences. READ MORE