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AI is accelerating across hospitality, reshaping guest journeys, operations, and workforce models. Hotels are adopting tools for dynamic pricing, personalization, automation, and predictive maintenance, though smaller operators face cost and data barriers. The opportunity ahead centers on smarter integration, stronger data strategies, and upskilling teams. Ultimately, hotels that blend technological intelligence with genuine human connection will create the strongest competitive advantage. READ MORE

President - International of TRUNK(HOTEL) Toni Hinterstoisser shares the evolving story of TRUNK Hotels-its origins, guiding philosophy, and ambitions beyond Japan. He discusses the brand's distinct approach to hospitality, its forward looking path toward global expansion, and the importance of staying true to core values while thoughtfully adapting to new markets and emerging opportunities worldwide. READ MORE

In the modern hospitality landscape, efficiency has evolved from an operational objective into a defining competitive advantage. Hotel and resort leaders face mounting pressure to deliver exceptional guest experiences while navigating labor shortages, tightening margins, and an increasingly complex web of technologies and service providers. Understanding how partnerships are essential to this goal is essential. READ MORE

In hospitality, focusing on open positions and "time to fill" is not enough. Leaders should shift from transactional recruitment to creating workplaces filled with purpose, growth and belonging. Retain your people by embedding values into daily operations, fostering mentorship and ensuring leaders remain visible and accessible. A deliberate focus on culture ensures retention and a shorter list of open positions. READ MORE

In this article Sven Wiedenhaupt explores how Lake Nona Wave Hotel leverages its location within the purpose-built smart city of Lake Nona to enhance hospitality. By integrating automation, wellness, mobility, and human-centered design, the hotel shows that technology works best when it removes friction, supports operations, and elevates, rather than replaces, the human guest experience. READ MORE

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Graton Resort & Casino, located in iconic Sonoma County, is a commanding presence among the rolling hills of Northern California's wine country. Owned and operated by the Federated Indians of Graton Rancheria, the 65-acre property has 200 hotel rooms and suites, an award-winning Spa and Salon, a casino with table games, the latest slot machines, upscale and casual dining, plus nightly live entertainment options. READ MORE

In today's ever-changing world, hospitality continues to offer a wide range of business and leisure travel options, as well as providing unique job opportunities for candidates. As we navigate the consequences of COVID-19, labor, inflation, and other issues affecting our industry, we must continue to innovate in our approach to both the guest and the candidate experience. READ MORE

In the digital age's ceaseless buzz, automated massage technology effectively harmonizes with our screen-dominated lives. Tailored treatments offer a personalized spa-like escape, providing not just relief but sustained relaxation. This advanced fusion promotes overall physical well-being and underscores the vital connection between technology and health, offering a sanctuary for intentional disconnection in the modern age. READ MORE

Experiential travel has surged in popularity, driven by affluent Millennials and Gen Z seeking unique and immersive experiences over material possessions. This trend is fueled by higher disposable incomes and a YOLO mentality. Popular activities include scuba diving, ziplining, and cultural city trips. Resorts and travel businesses are adapting by offering specialized packages and environmentally conscious options to cater to these preferences. READ MORE

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