In the hospitality industry, delivering exceptional service is more than meeting guest expectations; it is a strategic approach to fostering long-term brand loyalty. Studies show high service quality directly impacts customer engagement, which in turn influences repeat bookings, positive word-of-mouth and long-term brand advocacy. This article explores how service quality and customer engagement interact to drive brand loyalty. READ MORE
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In this piece, Axonify Co-Founder and CEO Carol Leaman discusses steps and strategies hotels can implement ahead of spring break this year, to ensure the busy travel season is enjoyable for guests and manageable for frontline workers. She shares some of the challenges hotels are facing and ways they can better address staffing, safety training, burnout, mental wellbeing, and more. READ MORE
Today's GenZ employees approach work differently than previous generations, leading many executives to question their reliability. However, understanding and adapting to the young workforce's unique characteristics is the key to staffing stability. Learn actionable strategies to transform GenZ's perceived weaknesses into organizational strengths. Through clear communication, meaningful feedback, and supportive problem-solving approaches, executives can engage their employees to genuinely care about their contributions. READ MORE
Finger pointing regarding the general unemployability of Gen Z does not bring us closer to solving the staffing issue the industry is facing, which is multi-faceted, so this article examines the various causes and workable solutions for each that, combined, can put the workforce, and society, back on track. Spoiler alert: It has something to do with all of us. READ MORE
A guest's experience isn't defined by just one moment-it's the sum of every interaction, from check-in to check-out. A smooth arrival, a spotless room, and prompt service create a seamless stay that feels effortless. While strong sales bring guests in, it's flawless operations that turn them into loyal visitors. When everything runs smoothly, guests leave happy. When it doesn't, no sales effort can make up for it. READ MORE
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Technology is always advancing, but the foundations of good marketing and salesmanship will always remain the same. The key for hotels is not to jump on the latest technological fad, but to embrace technologies that allow them to better know their customers, meet guests where they are, eliminate purchasing friction, encourage positive interactions, and amplify brand advocates. READ MORE
In a breathtaking 5 days, ChatGPT amassed one million users, dwarfing Facebook's 10-month and Netflix's 3.5-year journeys, sparking an urgent call to action for hoteliers and ownership teams. The profound potential of ChatGPT for revenue generation and operations is undeniable, demanding swift investment in education and strategy. Seize the moment and master prompt crafting, AI agents, and more, lest competitors overtake you in this revolutionary shift. READ MORE
