HOTEL BUSINESS REVIEW FOCUS:
In hospitality, storytelling is not just creative, it is strategic. Jacqueline Villamil, CEO of SSP, reveals how data-informed narratives build emotional connections that drive bookings, loyalty, and revenue. By aligning marketing with revenue insights, hotels can move beyond showcasing amenities to creating memorable guest experiences. Storytelling becomes not just messaging, but a competitive advantage in today's evolving, experience-driven market. READ MORE
Digital room keys are revolutionizing hospitality by eliminating check-in friction, enhancing security, and supporting sustainability. Integrated into smartphones via apps or digital wallets, digital keys streamline the guest experience for leisure and business travelers alike. John Paul Nichols breaks down how your phone can be the key to a more personalized, intuitive and stress-free stay. READ MORE
There is a lot that goes into hiring the best leaders. Learn how to stay focused on the process that will help you secure covenantal leaders for your organization. This article, along with the February, May, November 2024, and March 2025 articles on the same subject, are all intended for any leader in hospitality at any level and whoever makes hiring decisions. READ MORE
In an era defined by digital transformation, the hospitality industry stands at the forefront of a technological renaissance. What was once an industry steeped in tradition and human-centered service is now embracing innovation at an unprecedented pace. This evolution isn't about implementing new gadgets, it represents a fundamental reimagining of how hotels operate and interact with guests. READ MORE
TFE Hotels is expanding its global presence, most recently debuting its premium product, A by Adina, to the European market in Vienna on the banks of Danube river. The move comes in the wake of a successful growth phase within Europe, with TFE Hotels recently appointing hotelier Asli Kutlucan as the Chief Executive Officer of TFE Hotels, Europe. READ MORE
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In hotel marketing, digital strategies must transcend silos to align with sales and revenue teams for a competitive edge. Acronyms like SOV, ROAS, and CTR are important but only when tied to real performance gains. Success hinges on clear differentiators, collaboration on future need dates, addressing online gaps, and long-term planning. Continuous education and data-driven decisions ensure sustainable growth. READ MORE
Within a given cohort, individuals are on average only 10.5% similar to each other. That means demographic-based marketing efforts will miss the mark roughly 90% of the time. There's a more effective metric for hotel marketing: values. Here's a look at the common hospitality problems a values-driven strategy can solve and a tool for identifying values in your audience. READ MORE
