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Hotel Newswire Top Pick

GDPR and Its Impact on Digital Marketing: What We Think We Know
By Leora Halpern Lanz, President, LHL Communications

GDPR is defined by the EU’s Data Protection Agency and “regulates the processing by an individual, a company or an organization of personal data relating to individuals in the EU.” A new world of GDPR compliance is now upon us. We must pay attention in order to prevent an infliction of hefty financial penalties or perhaps even damaging negative word of mouth. In our world of lodging and hospitality, the issue of personal data and privacy protection has been rampant and now marketers have to be even more in tuned to potential consequences. Hospitality companies must become hyper-aware of digital marketing practices and management of customer personal data. Read more.

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Coming up in August 2018...

Food & Beverage: Millennials Rule

The Millennial Generation has surpassed the Baby Boomers to become the largest living generation in America, and their tastes and preferences are being reflected in the Food & Beverage industry. In general, Millennials insist on more natural, healthier, less-processed food and beverage sources, and in part, this inspired the farm-to-table movement. However, now the trend is becoming even more pronounced and hyper-local. Millennials no longer simply want to know their food is farm-to-table, they want to know which farm, and where it's located relative to the community. As a result, hotel F&B directors are redesigning entire menus to feature area brewers, wineries, and family farms. Not only is this a proven way to satisfy Millennial tastes but it also opens the door for hotel guests to enjoy immersive experiences such as tours and excursions to local farms and breweries. Also, thanks in no small part to Millennials, coffee consumption is at an all-time high. In response, F&B directors are creating innovative ways to enhance the coffee experience for guests. Nitro-brewed coffee, cold brew, lattes on draft, and the introduction of unique milk options are part of this trend, as are locally sourced coffee beans where available. Millennial influences can also be found in the Craft and Artisan Cocktail movement where the same preferences for locally sourced and high-quality ingredients apply. One leading hotel even offers a drink menu featuring liquors infused with herbs recommended by experts for their health and well-being benefits. The August issue of the Hotel Business Review will document the trends and challenges in the food and beverage sector, and report on what some leading hotels are doing to enhance this area of their business.