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Should You Use AI in Hotel Marketing & Public Relations?
By Michelle Guglielmo Gilliam, President, Point Taken Communications
AI is everywhere, but should you integrate it into your hotel marketing and PR? While some may be eager to leverage AI to create press releases, blog posts, social media content, and more, this emerging technology may have some drawbacks. When is it best to use AI, and when is it more advantageous to have a human manage your promotions?
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DAILY HEADLINES - Thursday Apr 24, 2025
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ARCHIVES
More from our online Library Archives...
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Digital Marketing in This Post-Covid World
By April Lickovitch, Principal, Lotus Marketing
COVID-19 changed everything for the hospitality industry. Historically hotels relied on business travelers and groups to fill rooms, but are now required to focus heavily on leisure. And the mindset of the leisure guest is completely different. Digital marketing - specifically how you market your hotel online - will be key to smoothly transitioning to meet the needs of this target audience and capture greater market share.
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The Extraordinary Value of Adding "Peace of Mind" to the Guest Experience
By David Gross, General Manager, Lanier Islands
Seasoned hospitality industry veteran, David Gross of Georgia's Lanier Islands, traces history's impact on the hotel trade and several of the resulting measures taken to restore a sense of peace of mind to guests. From visual cues to impactful initiatives, making guests feel secure not only enhances their experience, but also requires the industry to continually innovate on their behalf.
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