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Digital Convenience or Customer Frustration? Rethinking Hotel Technology
By Mary Barker, Senior Strategic Account Manager, Spectrio
Hotels are pushing digital tools like kiosks and mobile keys, chasing convenience and seamless experiences. Yet, this often backfires; glitches and poor execution lead to frustrated guests and damaged loyalty, especially as rising prices heighten expectations. Successfully integrating tech means prioritizing thoughtful design, ensuring transparency, and understanding that it enhances, rather than replaces, human connection.
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DAILY HEADLINES - Thursday Aug 21, 2025
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ARCHIVES
More from our online Library Archives...
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The High 5 of High Return Hospitality: Elevating Guest Experience, Employee Satisfaction, and Profit Margins
By Terrie O'Hanlon, Senior VP & Chief Marketing Officer, Agilysys
Technology plays a critical role in ensuring properties can delight guests. The integration of technology across the property allows staff to offer an exceptionally customized stay that maximizes Return On Experience (ROE). The 'High 5 of High Return Hospitality' are five outcomes properties need to focus on achieving to ensure their technology is empowering their staff to create personalized, zero-disappointment guest experiences that maximize ROE.
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Hotel Mobile: How The Pandemic Generated Lifelong Tools for The Hotel Industry
By Steve Turk, President & Founder, Turk Hospitality Ventures
Born out of need, new hotel technologies will dominate the future of hospitality and change the way hotel operation teams work together to generate new revenue streams while meeting the demands of travelers and improving the guest experience for the better. Digital-based service platforms with the biggest impact will be the ones that allow guests to maximize their experiences.
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