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Thursday September 11, 2025
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The Rise of Mara-Cations
By Annajane Güzel, Global Director of Brand Marketing, Generator & Freehand Hotels
Runners everywhere are setting their sights far and wide for marathon opportunities, and the leading global lifestyle hybrid accommodation brand, Generator, has seen an increase in guests looking to combine their love of running with travel - opting for a hybrid of a vacation and a marathon, affectionately coined the 'mara-cation'. Generator is meeting the needs of today's wellness travelers by offering inspiring spaces, community-driven experiences, and affordability.
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DAILY HEADLINES - Thursday Sep 11, 2025
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ARCHIVES
More from our online Library Archives...
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9 Ways Hotel Operators Can Detect Deepfake Activity
By Ken Miyachi, CEO, BitMind
Deepfake technology presents both opportunities and risks, particularly in the hotel industry, where fraud, identity theft, and reputation damage are growing concerns. Advanced deepfake detection safeguards hotels by preventing fraudulent bookings, protecting guest privacy, and enhancing cybersecurity. By proactively integrating AI-driven detection solutions, hotels can maintain trust, security, and compliance in an increasingly AI-driven digital landscape.
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How Can Automation and AI Applications Help With Labor Shortages in Hotels?
By Bendegul Okumus, Associate Professor, UCF Rosen College & Hospitality Mgmt.
Automation and AI help hotels, restaurants, and airlines manage labor shortages by managing simple check-ins, order-taking, and basic customer service inquiries. This enables employees to concentrate on more intricate customer interactions, personalized service, and high-value duties. Some examples include AI-powered chatbots, self-service kiosks, and cleaning systems. The future is not merely about replacement but adaptation and partnership, leading to a redefinition of many job roles.
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