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Thursday September 18, 2025
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Drone Storytelling: a Powerful Marketing Tool for Modern Hospitality
By Olha Kotova, CEO, Kotova, Inc
Discover how drone storytelling is reshaping hotel marketing strategies and driving measurable results. This article explores how independent hotels can harness Emotional Drone Mapping and short-form video to boost guest engagement, increase direct bookings, and elevate their brand presence. Drawing from real-world case studies, it offers actionable, cost-effective strategies that combine emotional psychology, cinematic visuals, and platform-specific content to create lasting impact in today's competitive hospitality landscape.
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DAILY HEADLINES - Thursday Sep 18, 2025
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ARCHIVES
More from our online Library Archives...
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Why Should Midscale Hotels Enhance Consumer Appeal and Demand
By Mansi Joshi, Consultant / CBO, Compass Hotel Consulting
Mid-scale hotels can offer unique, well-rounded hospitality by blending lower and upper-middle segments, focusing on experience-based services without sacrificing profitability. Key strategies include revenue and cost optimization, sustainability through ESG practices, and tech-driven solutions for both guests and staff. By balancing digital and analog methods, these hotels can overcome challenges such as low bookings or limited staff, with strategic management ensuring a positive guest experience.
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Educating Your Guests About Their Property While Communicating Positive Messages
By Chintan Dadhich, Complex General Manager, Conrad New York Downtown & Tempo by Hilton Times Square
Guest education is often overlooked in hospitality, but it is an integral aspect of the experience. This education process offers significant benefits that go beyond simply informing them about the physical property, its amenities and outlets, and the surrounding destination. Education serves as a powerful tool for enhancing the guest experience, by building deeper connections, and communicating positive messages that can lead to lasting loyalty.
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