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Why Intentional and Engaging Junior Activities Programs Lead to More Reservations and Revenue
By Ayana Rodriguez, Founder, itavi
Are you elevating your junior guest experience to add value when targeting Millennial and Gen Z parents, and even Gen Alpha family travel 'influencers'? An underserving and unintentional kids' club is no longer enough. Itavi founder and CEO Ayana Rodriguez shares insider tips on how to design an intentional and engaging junior activities program, along with the importance of mindful and measurable marketing strategies.
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DAILY HEADLINES - Thursday Oct 9, 2025
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ARCHIVES
More from our online Library Archives...
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Guest Service Enhancement Post-Covid: What Can Luxury Resorts Do?
By Robert Reitknecht, Founder & CEO, HospitalityRenu
As COVID begins to subside, the luxury hotel industry is not only building itself back up but has the potential to be stronger than ever. More folks are craving A-list travel experiences with top-of-the-line guest service as restrictions lift. What opportunities await luxury resorts in this "new normal," and what protocols or best practices should be considered? Read on for ideas, advice, and examples!
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Developing a Sustainability and Resiliency Framework for Destination Travel
By Bethanie Derose, Senior Vice President, JLL
Sustainability within the tourism industry is much more than being environmentally focused. Destinations must establish a balance between the environment, economics and socio-cultural aspects. At a time when the industry is looking to reinvent itself, sustainability offers an opportunity to increase profitability, drive higher investor returns, and most importantly, improve the planet on which we all live.
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