Thursday June 10, 2021


Best Practices in Hotel Management & Operations

Karla Brooklyn

Connecting With Guests Must Be a Long Game for Every Hotel

The crisis has pushed hoteliers to reconsider their long-held beliefs about retaining their systems. Perhaps there's been a fear of accepting the heavy investment that came with introducing systems which quickly dated and were yet to prove ROI. Here's how sales & marketing teams can use technology to position for growth, be savvy and curate the brand story for the long-term.
Connecting With Guests Must Be a Long Game for Every Hotel


Daily Industry News Updates

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DAILY HEADLINES - Thursday Jun 10, 2021
U.S. Meetings and Events Volume Shows Double Digit Growth for Fourth Consecutive Month According to Knowland
citizenM Hotels Appoints Jaap Tonckens as Advisor to the Board
Amara Resort and Spa Embarks on Property-Wide, Multimillion-Dollar Renovation
Hyatt Regency La Jolla at Aventine Finalizes Property-Wide Renovation
Marriott Bonvoy Portfolio Expands in United Arab Emirates With Opening of Aloft Al Mina and Element Al Mina in Dubai
PebbleBrook Appoints Laurayne Croke to Complex Director of Sales & Marketing for Two Key West Resorts


More from our online Library Archives...

Jay Hartz

Marketing to Millennials Via Artificial Intelligence

As Baby Boomers retire, Millennials are moving into key positions in the workplace involving business travel. So how do you attract and retain their attention? Artificial Intelligence is one technology being deployed to target this generation of tech-savvy managers who essentially had tablets or smart phones in their crib. From augmented reality and voice search (think Amazon's "Alexa") to chatbots, the ability to provide instantaneous responses leveraging continually evolving technology is going to be one of the key ways the hospitality industry stays current with a generation who breaks the mold when it comes to consumption of pretty much everything.
Mark Ricketts

Cultivate The "Wider Resources" Of Hospitality Sales & Marketing

Hospitality sales and marketing requires much more than a sharp website or attractive brochure, as valuable as those items are. Through embracing a comprehensive approach to sales and marketing, hospitality organizations can identify and build new user groups, while differentiating oneself from the competition. These initiatives include forging relationships with local business, nonprofit and charitable groups, as well as public service departments; and encouraging and supporting the volunteer work of staff members. These efforts can help drive occupancy and revenues and enhance brand awareness.

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