Most of us have heard Joe Pine's rallying cry: "The Experience is the Marketing." But do we really understand how it impacts our marketing strategy? In this article, you will find The Strategic Seven to unpack this idea and explore how hotels-from boutique hideaways to mega-resorts-can and are turning experiences into their most powerful marketing tools. READ MORE
International hotel groups use task force staffing to address temporary needs such as audits, training, or vacancies. Deploying staff across borders requires careful legal planning. Visa options such as Blanket L-1, TN, E-2, E-3, and J-1 offer flexibility, while others like H-1B pose challenges. Understanding visa nuances ensures compliance and enables swift, strategic international staffing. READ MORE
Operational excellence is the engine behind every high-performing hotel. This article explores eight key strategies-from staff empowerment to tech integration-that enable hotels and executive leaders to deliver seamless guest experiences, drive profitability, and stay competitive. Whether you're running a boutique inn or a global brand, learn how to turn operational discipline into a long-term strategic advantage. READ MORE
Wellness has become an essential part of modern hospitality with the Dominican Republic is leading the way. With global wellness tourism projected to reach $1.35 trillion by 2028, hotels are redefining luxury by integrating wellbeing into every aspect of the guest experience from sleep and nutrition to design, mindfulness, and community, creating transformative, whole-stay rejuvenation beyond traditional spas. READ MORE
Hotels are prime cyber targets because front desk staff handle sensitive guest data and are trained to be helpful, making them vulnerable to social engineering. Attackers exploit trust through phishing, vishing, impersonation, and more. To reduce breaches, hotels must provide ongoing cybersecurity training, clear protocols, and a culture of security, empowering staff as frontline defenders. READ MORE
Within a given cohort, individuals are on average only 10.5% similar to each other. That means demographic-based marketing efforts will miss the mark roughly 90% of the time. There's a more effective metric for hotel marketing: values. Here's a look at the common hospitality problems a values-driven strategy can solve and a tool for identifying values in your audience. READ MORE
Read any business journal and you will find articles focusing on how important it is for organizations to innovate. Watch any online business channel and you will see segments touting the same thing. In this article, you will learn how you can use famous movie quotations and the Velcro Theory to develop innovative business strategies that "stick" guests to your hotel. READ MORE
