This article emphasizes the importance of introducing the benefits of AI to Hotel guest. Key areas of AI uses to enhance the guest experience are identified. Skepticism of AI integration has created hesitation in interactions and adoptions of AI. Once guest understand the reasoning behind AI technology then properties will gain their trust and loyalty. READ MORE
HOTEL BUSINESS REVIEW
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Integrating naturopathy, herbal mixology, and other holistic practices into U.S. hotels can significantly enrich the guest experience. This approach resonates with travelers' increasing interest in wellness and self-care. By embracing these practices, hotels can set themselves apart in a competitive landscape and cater to the desires of guests pursuing a holistic lifestyle. Despite this, the U.S. hotel industry still faces challenges. READ MORE
The authors emphasize the importance of employee training in the lodging industry, noting its impact on service quality, job satisfaction, and employee retention. Examples are plentiful, for example organizations such as Hilton and Marriott tailor programs to boost engagement and reduce turnover. Furthermore, resources such as HFTP's Academy offer cost-effective solutions for high-quality training, even for smaller hotels, enhancing both workforce resilience and guest satisfaction. READ MORE
The AI Revolution in Hotel Pricing explores how artificial intelligence is transforming hospitality revenue management. By analyzing complex data points like social media sentiment, weather patterns, and guest behavior, AI enables hotels to create dynamic, personalized pricing strategies. These advanced systems improve revenue per available room, enhance guest experiences, and help hotels adapt to changing market conditions more effectively than traditional pricing models. READ MORE
Demands on leadership and management has changed significantly in the past four years. Changes in workforce, changes in demands, changes in location of team members, and even changes in the personal needs of the team requires managers and leaders to support their organizations in very different ways. Understanding the differences in managing vs. leading today's workforce will better prepare teams for the future. READ MORE
Social media influencers have become a crucial part of successful public relations campaigns, and hotel leaders should engage them to promote their properties. While adding influencer relations to your PR program may seem daunting, implementing a plan for working with content creators will help properties reach new audiences, many of which no longer read or watch traditional media. READ MORE
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Artificial intelligence and robotics are transforming entire industries. But without Responsible AI, utopia can easily turn into dystopia. Travel and hospitality executives should create a new international organization to establish an agreed upon terminology, development guardrails, auditing standards and compliance systems for the responsible development and release of generative artificial intelligence. READ MORE
AI tools are revolutionizing how the hospitality industry handles online reviews and reputation management. They enable real-time monitoring and personalized responses, providing deep insights into guest feedback. This technology greatly enhances customer satisfaction by improving service quality and allowing for hotels to maintain a strong online presence, ultimately fostering guest loyalty and boosting business performance. READ MORE
