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Benedict Cummins is CEO & Founder of HotelExecutive.com. Since 1996, HotelExecutive.com has directly served hotel company owners, operators, senior executives, investors and developers as the leading business resource for the hotel industry.

HotelExecutive's client list includes leading corporations, and institutions worldwide including TravelClick, TripAdvisor, Gettys, EyeforTravel, HITEC, IDeaS, LRA Worldwide, eStara, Agilysys, VFM Leonardo, Lodging Interactive, KPMG Peat Marwick, HVS International, PKF Consulting, Hotel Sales & Marketing Association International (HSMAI), Pegasus, CareerBuilder, Halogen, International Spa Association (ISPA), Sabre, Smith Travel Research, Ernst & Young, Jones Lang LaSalle, Sonnenblick-Goldman, PricewaterhouseCoopers LLP, American Lodging Investment Summit (ALIS), & American Hotel & Lodging Association.

Prior to founding HotelExecutive.com, Mr. Cummins worked for Tourism Newspapers of Australia, located in Melbourne, Australia, as Senior Editor of the Tourism Real Estate Monitor, and Business Editor of the Australian Visitor News, two of the most widely read publications for the hotel industry at that time. Previous assignments included positions with the Melbourne Herald and the Leongatha Star Newspaper, where he began his career from copy boy to general reporter.

Kristin Hettermann, Director of Marketing

Kristin Hettermann serves as Director of Marketing for HotelExecutive.com. Ms. Hettermann has over a decade of experience working with marketing and sales in the hospitality arena. She has worked with such esteemed companies as Porter Novelli Public Relations, Merrill Lynch, James Doran Company, McCrady's Restaurant, Culinary Institute of Charleston, Maui Culinary Academy, Six Senses Resorts & Spas and many more recognized chefs, restaurants and hospitality entities. Her services include communications, public relations, event planning, community relations and developmental strategy. She is President of Grace Delivers Communications, Principal of KLH Properties, LLC and a graduate of the University of Virginia with a degree in French and Foreign Affairs.

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Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.