About HotelExecutive

Prime Reading for Hotel Executives

HotelExecutive is the hotel industry's leading online business resource for hotel owners and operators, including senior executives, directors, managers, investors and developers. Our website provides best-practice insights on hotel management and operations, as well as one of the largest news release distribution available to this market segment.

Hotel Business Review

The Hotel Business Review is the premier industry read for hotel professionals. Since 1996 the Hotel Business Review has been providing original and exclusive time-sensitive content to our readers, documenting vital issues of concern to hotel owners and operators.

Relying on the vast experience and expertise of our editorial board - over 500 of the most recognizable names in the industry - the Hotel Business Review publishes best-practices information gleaned directly from hotel professionals on the front lines of the industry. These reports are timely, relevant, authoritative and trustworthy, and their contributions have proven to be of enormous benefit to our 75,000+ subscribers.

In addition, the Hotel Business Review maintains an extensive online archive which contains more than 5000 best-practice white papers covering all aspects of hotel management and operations, exclusively written for the Hotel Business Review and available only to our subscribers.

Each month, the Hotel Business Review publishes a Feature Focus on emerging growth markets in the hotel industry, providing critical and crucial information on cutting-edge trends within the industry. These exclusive articles attract an increased readership in their specific subject area when published, i.e. mobile technology attracts an increase in hotel IT directors; the Human Resources issue attracts more HR Directors, etc. Be sure to visit our Features Calendar to see this year's stellar line up of hot topics.

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Hotel Newswire

The Hotel Newswire, our proprietary news release distribution service, is the industry's leading news resource with the largest registered readership available. It is circulated each business day and provides up-to-date information on hotel openings & acquisitions, executive appointments, business & finance, as well as the latest industry products and services.

As a result, the Hotel Newswire continues to flourish as a major news source, owing to the valuable content we publish, as well as employing advanced SEO practices which preserve our top rankings with all the major search engines.

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HotelExecutive has also established and maintains active and ongoing alliances with some of the most prestigious organizations in the hotel industry. These affiliations have increased our participation in industry events, conferences and sponsorships, and broadened our professional reach, influence and standing.



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Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.