Lawrence Adams

Research in the hotel industry takes many forms. Sustainable systems and materials, enhanced security, life safety and marketing are all subjects where research is called for to advance each discipline. Marriott undertook an extensive research project in the process of inventing the Courtyard brand. In this article we review three research projects and the methodologies they employed to arrive at actionable results. READ MORE

Chris Hurn

With economic fallout from the COVID-19 pandemic numbering nine times greater than the 9/11 attacks, the PPP recovery loan program has become a lifeline for the hospitality industry. However, due to shifting criteria, the complexities of PPP can be difficult to understand. Chris Hurn, founder and CEO of nonbank lender Fountainhead Commercial Capital breaks down the basics of the program and what hoteliers should expect from the proposed PPP extension. READ MORE

Patrick Hardy

The global impact of COVID-19 has required hoteliers and their corporate teams around the world to adapt quickly and recognize the importance of a robust disaster plan. But, what kinds of plans need to be created, and how should they be maintained and implemented in the "new normal"? This article provides a basic examination of the essential elements of a robust emergency response and business continuity program. READ MORE

Torsten Sabel

In times of crisis, priorities shift and hoteliers tend to make managing their online reputation a low priority. But actively influencing your reputation and your visibility on the internet is paramount, especially during a crisis as serious as the coronavirus pandemic. Implementing a reputation management strategy by following these essential steps is vital to protect your image and to emerge even stronger after the crisis has passed. READ MORE

Library Archives

 
Trevor Stuart-Hill

Everyone reacts to a crisis in their own way. Some retreat into their own silo whereas others seek to collaborate. As an industry, the speed of recovery depends on the latter as travelers expect to travel safely and can stay healthy throughout their journey. We call this transparency, and it requires us to think differently about how we reassure travelers and how we compete for business. READ MORE

Mark Heymann

In today's world, nearly everything can be done through our phones. In that sense, hospitality companies need to understand how to leverage mobile technology. For hotels, the use of mobile tech can exponentially increase the efficiency and effectiveness of day-to-day operations. At one point, hospitality solely relied on human-to-human interaction. However, those days are long gone. READ MORE

Kirby Payne, CHA

The hospitality industry loses too much talented staff to other industries due to low pay, demanding hours, and inadequate support. The assumption is that the low pay, demanding hours, and inadequate support aren't enough of a detriment to drive them from an industry that they love. While that scenario is true for many, it means that we also lose too many people with incredible potential. READ MORE

Eric Price

The COVID-19 pandemic has businesses considering large-scale reconstruction and redesign to help combat the spread of the virus and protect against future health crises. Destination hot-spots are considering how best to protect their future customers. What might the hotel redesign process look like? How much could it cost, and how long might it take? How can hotels best utilize open space and fresh air going forward? READ MORE

Mostafa Sayyadi

The true basis of leadership was built upon a model that generated two sides of an X and Y axis. On one side is the concept of leadership that creates change through taking a process-oriented and the other as more of a relationship-oriented approach. Based upon the management versus leadership idea, a manager always has to be a leader but a leader does not always have to be a manager. READ MORE

Robert Post

As much as we would like to believe that the bad news is largely behind us, we actually face something much more complicated for the next 24 months: uncertainty - around the virus, how the public will respond, etc. In human history this isn't the first time a pandemic and recession have impacted the human race. READ MORE

Emily Adams

Civil suits against hotel and motel chains for allegedly benefiting financially from human trafficking are on the rise across the country. On February 5, 2020, the December 2019 request for 38 human trafficking lawsuits pending in 12 states to be consolidated into one federal case was denied. As a result, lawsuits against hotel and motel entity defendants alleging violations of the Trafficking and Violence Protection Reauthorization Act will proceed in a minimum of 12 district courts in the coming months. READ MORE

Brenda Fields

The top performing hotel Sales Department will look very different than the model over the past 20 years. With the abrupt loss of demand and loss of traditional markets, it is critical to maximize the role of Direct Sales. Growing market share will be the focus to generate revenues and the successful hotelier in a competitive marketplace will quickly evaluate to devise and execute plans to impact market share. READ MORE

Randy Shelly

The hospitality industry took one of the biggest financial hits during the pandemic, but it's in the position to make one of the biggest comebacks, including winning back market share from homestay offerings. Customer confidence will drive repeat, continuous traffic, and as leisure travel begins to pick up, hotels are in a competition for cleanliness to earn the trust of their guests through thoughtful upgrades and renovations. READ MORE

John Welty

For some guests, the presence of a valet at the front door of a hotel is as expected as a bed in a guest room. And for hoteliers, implementing such a program may not seem to require much investment or planning. What they must keep in mind, however, is that valet programs don't come without risks, particularly in the wake of COVID-19. READ MORE

Lesley Hughes-Wyman

A few months have passed since the initial outbreak of the COVID-19 pandemic, but hotel designers and hospitality brands continue to navigate the future of the hotel industry. Leaders are redefining what 'safety' looks like, where 'clean' is becoming the new 'green.' Lesley Hughes-Wyman examines how a focus on antimicrobial materials-and communicating their specification to guests-will become more prevalent than ever before. READ MORE

Bruce Wright

Will hotels of the future be operated by a robotic workforce? New doesn't automatically mean futuristic and hi-tech doesn't necessarily translate to visionary. People have an innate need for human touch and community especially in times of crisis when physical connection is off-limits. A completely contactless hospitality experience isn't a long-term solution, but how do we find the proverbial 'sweet spot' between high-tech and human touch? READ MORE

Euan McGlashan

Now, more than ever, the hospitality industry will need to capture global travelers and rewards members not previously accessible via internal sales & marketing efforts. Owners are looking to international brands to help bring them back to life; especially in emerging markets where local brands and independents all fight for market share. Valor Hospitality Founder & CEO Euan McGlashan, shares lessons for companies entering the global space. READ MORE

Christine Samsel

Should employers do drug tests, and what are the implications of a positive test? Is it preferable to implement a single, blanket policy, or vary the policy depending on employees' roles within the organization? Are employers required to accommodate an employee's use of medical marijuana? Attorneys at Brownstein Hyatt Farber Schreck discuss the employment implications of cannabis/marijuana for leaders in the hospitality industry. READ MORE

Maryann Prestia

Even in the United States, human trafficking is a widespread problem that often goes unnoticed. Due to its illicit nature, many businesses fail to realize sex trafficking and labor trafficking, the two most common forms of the crime, may actually be happening right under their noses. For hoteliers, this poses a unique risk that requires vigilance, a keen eye and training to recognize. READ MORE

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Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.