Hotel Business Review: Week of May 25, 2015

S. Lakshmi Narasimhan
  • Revenue Management
  • Contribution Margin: Are you leveraging this profit trigger?
  • While Management adores continuous profits as much as owners, their task is to deliver them. That is easier said than done. Even when revenues are growing year on year, retaining profit growth is a challenge all by itself. However, by leveraging the power of contribution margins and understanding how your costs behave in the operation, you are on your way to bringing home the targeted profits. There is probably no better way to make your business your owner's favorite. You can enable your owners to laugh all the way to the bank. Read on...

Anne-Juliette  Maurice
Arturo  Garcia Rosa
  • Hotel Market Reports
  • A 2015 Outlook for the Hospitality Development in Latin America; How Does Cuba Fit into the Mix?
  • South America’s growth prospects still make the region attractive for the development of new projects: Brazil, Peru, Colombia and Ecuador lead expectations regarding investment opportunities, both in new and in existing projects. Uruguay is awaiting changes in Argentina to recover the sustained growth it had reported for years. Venezuela lacks capacity to attract foreign investment, at least from players who are no longer operating in the country. The situation in Argentina is uncertain—no improvements apparent in the near future. And though Cuba is not Latin America, how does this Queen of the Caribbean fit into our future? Read on...

Tom O'Rourke
  • Mobile Technology
  • Where Mobile Apps Fit Into the Guest Research and Buying Process
  • Have you ever wanted to make your travel process easier and less of a headache? After all, you have limited time and want to get things done, as soon as possible. Many travelers feel the same way, and look at ways to streamline their travel research process. This is one of the many reasons Online Travel Agents (OTAs) are so popular; they streamline every part of the buying process, from research to booking. But travelers are ready for the next step in convenience for travel, mobile apps. Read on...

MAY: Hotel Sustainable Development: Responsible Decision-Making for the Near and Long-term

Joshua  Zinder, AIA

Sustainable design and practice are no longer optional, as economic and cultural trends suggest their increasing importance. The developer and designer represent a powerful team for communicating the myriad benefits of green building and environmentally responsible practice to both operators and guests. They can demonstrate to operators the reduced costs associated with energy and maintenance as well as the potential for tax incentives, influencing the choice to become a franchisee. They can also demonstrate to guests a corporate commitment to sustainability, engendering brand loyalty and repeat stays. Read on...

Rob  Howell

When developing new systems, purchasing new equipment, and devising new programs, how can we ensure that we keep an eye to sustainability? Sustainability is here to stay. It is no longer a fad or trend; it has become an integral part of the hospitality industry and an expectation of guests around the world. As operators of hospitality businesses it is important that we acknowledge this new standard. Therefore, integrating sustainable practices into our operation across all departments is vital. Read on...

Andrea Pinabell

As the Vice President of Sustainability at Starwood Hotels & Resorts, I find myself searching for strategic and innovative ways to solve a myriad of challenges across our global portfolio. One challenge owners and managers face is prioritizing and financing capital investments needed to increase the efficiency of operating the asset, meet the company’s aggressive reduction goals, all while improving the guest experience and saving money. One way myself and my Global Sustainability team solve this challenge is through innovative partnerships. Read on...

Nancy Loman Scanlon, Ph.D.

Driving sustainability practices in lodging companies is the two-fold need to reduce operating costs and the impact of resource use on the communities in which hotels and resorts operate. From Los Angeles to Miami, hotels need to reduce water and energy use. In New York, Chicago and San Francisco city wide efforts to reduce carbon emissions is causing hotels to search for methods to measure and report. The corporate responsibility reports of major lodging companies publish company-wide carbon emissions goals and reductions as well as the results of waste, water and energy conservation. For many hotels and lodging companies measuring carbon emissions can be a new challenge. Read on...

Coming Up In The June Online Hotel Business Review




Feature Focus
Hotel Sales & Marketing: The Shift to Digital is Leading the Way
Hotel Sales & Marketing departments have been dramatically transformed in recent years. Advances in technology have prompted changes in consumer buying habits, and these professionals have had to adapt to keep up. Like so many other facets in the industry, the shift to digital is leading the way. An established online presence provides marketing professionals with more direct interaction with their guests; the capacity to collect more detailed information about them; and an increased ability to share their brand stories. These endeavors can be accomplished through website usage but increasingly, social media is assuming a larger role in the digital mix. Social media has moved marketing into a new era. Hotels that offer a good product, at a good value, and consistently deliver that product and price, will benefit from thousands of people who view positive comments on travel review sites. Online reviews continue to be a popular way for users to determine which companies they can trust. And though online marketing may have changed how professionals connect with and convert customers, they still need to focus on traditional marketing channels as well - ones that are cost-effective; protect price integrity; and which generate the most bookings. Some of the larger chains are employing efforts that feature both a top down (global) and bottom up (local) approach to ensure that new business is generated from the greatest number of sources. These include the use of loyalty programs, monthly e-mail newsletters, brand identity tools, advertising campaigns tailored to specific regions, regional marketing co-op programs, and business-to-business marketing campaigns. The November Hotel Business Review will examine some of these critical issues and explore what some sales and marketing professionals are doing to address them.