Now, more than ever, the hospitality industry will need to capture global travelers and rewards members not previously accessible via internal sales & marketing efforts. Owners are looking to international brands to help bring them back to life; especially in emerging markets where local brands and independents all fight for market share. Valor Hospitality Founder & CEO Euan McGlashan, shares lessons for companies entering the global space. READ MORE
Hotels across the country are at a crossroads, struggling to effectively communicate with consumers during the pandemic that's presented challenges like none before. Drawing from more than a decade of experience, Steven Schumacher, Discover Dunwoody's executive director and director of sales, shares insight on the benefits of destination marketing and how a shift in strategy can make the difference in attracting travelers. READ MORE
Art is extremely important to the success of hospitality industry projects. An art experience, anchored in a clearly articulated vision and tied deeply to your brand, can set your hotel apart from the competition. Here, we highlight three actionable ways to not only begin the art curation process, but elevate your hotel experience through immersive art. READ MORE
The hospitality industry loses too much talented staff to other industries due to low pay, demanding hours, and inadequate support. The assumption is that the low pay, demanding hours, and inadequate support aren't enough of a detriment to drive them from an industry that they love. While that scenario is true for many, it means that we also lose too many people with incredible potential. READ MORE
November FOCUS
Hotel Design: Home Away From Home
As states grapple with decisions and mandates around in-person gatherings, hotels across the nation have seen a major loss of revenue generated from conferences, trade shows, weddings, and other social events. Event planners have had to rethink their production strategies, while some have tried to pivot to virtual platforms. As restrictions ease the question remains on how to adapt to today's new world and move forward thoughtfully and carefully. READ MORE
Many older hotels in large cities are forced to invest in upgrades when new venues go up nearby at competitive price points. Now that COVID has impacted the sector as a major disruptor, those plans will almost certainly have to change. This article offers guidance for working with designers and architects to manage safety concerns, stay competitive, and finding appealing ways to re-imagine the hotel experience in the COVID era. READ MORE
Research in the hotel industry takes many forms. Sustainable systems and materials, enhanced security, life safety and marketing are all subjects where research is called for to advance each discipline. Marriott undertook an extensive research project in the process of inventing the Courtyard brand. In this article we review three research projects and the methodologies they employed to arrive at actionable results. READ MORE
Hotel brands are collaborating with architects and interior designers to rethink both existing and new-build projects to help shift human behavior, and the way hotel guests experience hospitality. The hotel lobby experience is undergoing a shift; once defined by socializing, lounging, and shared amenities, brands are strategizing how to safely maintain the guest connection to hospitable services, without compromising on community. READ MORE
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As more travelers desire diverse interactions, hotels and resorts have answered the call by revamping public spaces to be more engaging and energizing. Embracing natural light, merging indoor and outdoor settings and introducing venues like rooftop lounges have allowed hotels to implement the latest hotel design and architecture trends while providing guests with a new way to interact with both the property and each other. Dave Marr, senior vice president and global head of Hilton's full service brands, outlines how Hilton hotels across the portfolio have evolved public spaces through smart design and innovative natural features. READ MORE
During the height of the "green design" craze, hotel RFPs fairly regularly required their buildings to receive some level of L.E.E.D. accreditation. As the general public became increasingly aware of the climate changes happening around them and their own carbon footprint, they started to consider how their own actions contributed to the environment they inhabited. Hotel owners quickly tried to capitalize on the growing market segment. New hotel brands, such as Element, were created specifically for the environmentally-conscious guest. After approximately 10 years or so, it seems like a reasonable time to step back and ask the question, was all the hype for "green design" worth it? READ MORE
