January Mobile Technology: Relentless Innovation

Trending articles this week...

Gino  Engels

It's easy to feel intimidated by today's travel distribution landscape. Travelers are changing the way they buy, new players are disrupting existing monopolies, OTAs are buying each other, and hoteliers have access to so much data that it's become a full-time job to interpret it and put it into use. The key is to find ways to interpret this data, act on it quickly and leveraging technologies that can help with this. As long as you continue to strive to understand the market - and, most importantly, your guests - you'll be able to tap into the opportunities that, as a whole, make all the difference to your bottom line. Read on...

Randy  Brown

For hotels, motels, and resorts, insufficiently insulated windows can be a serious problem that literally sends profits "out the window" in the form of excessive heating and cooling bills. Additionally, hotels located near noisy streets, highways, train tracks, airports or urban city walks, keeping external noise from penetrating into what should be the quiet, peaceful sanctuary of the guest room might seem an impossible task. Whether hotel owners seek to reduce heating / cooling energy costs or protect their customers from invasive external noise or both, soundproofing existing windows rather than replacing them, is now an option. Read on...

James Downey

Do you know at what point your hotel is neither making money nor losing it? Do you know what fixed and variable costs are in relation to total sales, room revenue, restaurant seats sold, rooms sold and occupancy? If you answered no to any of these questions, you need to understand how break-even analysis can aid in determining your hotel's short and long-term financial profitability. . This article will provide a definition of fixed and variable costs so as to aid in the calculation of a hotel's break-even point. Read on...

Paul van Meerendonk

Over the years, the pool of data sources hotels utilize within their business strategies has grown exponentially larger. The propagation of its importance within the development of short- and long-term vision and strategic planning has also become more commonplace than in years past. Innovative breakthroughs in technology and analytics mean organizations continue to see more opportunities to leverage data in meaningful ways. However, the alternative side is the steep volumes of data can be dauntingly large and intricately complex. Organizations that focus on using the right types of data -- with an infrastructure that can effectively leverage it -- can confidently reach ambitious profit goals. Read on...

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.