Hotel Business Review: Week of Feb 20, 2012

Roberta Nedry
Fred B. Roedel, III
  • Development & Construction
  • Location: Five Crucial Points to Address When Selecting a Hotel Location
  • The process of identifying, qualifying and acting on a new hotel location does not have to be a daunting or overwhelming task. In fact it can be a fun and exciting process as long as you establish your objectives and fully investigate the opportunities presented to you. Roedel Companies, through its construction management subsidiary, ROK Builders, is in the business of designing, building and renovating nationally branded hotels along the east coast of the United States, both for itself and independent investors. Over the past four years, ROK has completed over 40 major renovation projects along the east coast for independent investors. Learn about the five most crucial points to address when selecting a location for your hotel in this article.

R.J. Friedlander
  • Social Media & PR
  • Social Media & Review Management Trends for Hotels in 2012
  • In many ways, 2011 was the year reviews and social media went mainstream within the hotel industry – becoming nearly universally embraced by hotel executives as both a key source of customer insight and a tool to achieve operational and service excellence and to drive revenue growth. From my perspective, as founder and CEO of a company that is leading change in the way hotels leverage and benefit from the social web, I would like to share the top trends I see in this area in 2012.

Clara  Rose
  • ADA Compliance
  • ADA Sensitivity Issues
  • Since ADA sensitivity is a growing concern in the hospitality industry, a proactive plan for training would seem prudent. Discrimination – especially subtle discrimination – continues to thrive. It is the everyday stereotypes and assumptions about our differences that are the basis for most unintentional discrimination and a lack of training about sensitivity issues that can result in these inadvertent offenses.

James Filsinger
  • Revenue Management
  • Channel Management in 2012: The Top Five Mistakes by Hotels
  • The global hotel market is at a tipping point. Booking windows have shrunk from weeks to days, and the increase in mobile bookings is leaving hotels behind who are trying to stick with the old ways of managing distribution channels. If hoteliers are not using the right tools and techniques to maximize bookings across all available platforms, they are risking a fate of continually playing catch-up to those hoteliers who have embraced channel management technology and the advantages that these systems bring. To help hoteliers on the road to a successful channel management program, here are the top five mistakes that are commonly made in this field, and how to avoid them.

(5 total)
Topic:

Coming Up In The March Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"The Four Habits of Highly Effective Human Resources"
"Embassy Suites 'The Circle of Leadership"
"Applying Consumer Marketing Best Practices to Employee Loyalty"
"How Incentives are Changing to Keep Existing Staff Motivated?"
PLUS: Mobile Technology - Attracting & Retaining Top Talent - Education - Employee Engagement - Employment Claims & Litigation - Employment Contracts - HR Management.