Hotel Business Review: Week of Sep 15, 2014

Jonathan  Sullivan
  • Food & Beverage
  • The Growing Popularity of the Craft Beverage Movement
  • What began as a trend in lager cities, the growing popularity of the craft beverage movement is taking the food and beverage industry by storm, increasing by 18 percent from 2012 to 2013. As defined by the Brewers Association, an American craft brewer is small, independent and traditional; has an annual production of six million barrels or less, no more than 25 percent of the craft brewery is owned or operated by an alcoholic beverage industry member that is not a craft brewer and must brew beers using traditional ingredients, such as malt barley. Read on...

Christopher Chua
  • Architecture & Design
  • The Agony and Ecstasy of Creating Unique Hotels
  • BLINK's philosophy revolves around the power of instinct and first impressions. So, as you might imagine, these are things we hold as sacred. But instinct isn't everything. The other ingredient to making the magic happen in hotel design (besides a great client and a very talented team) is deep, painstaking and exhaustive – not to say exhausting – research into every aspect of the project's location, culture, history and design vernacular, Research and an informed perspective — as well as being open to the flashes of inspiration and accepting that the best ideas can be those which jump into the mind first — are the backdrop against which our design process unfolds. Read on...

Christopher  Bolger
  • Insurance
  • From Valet to Shuttle: How Better Hiring and Training Can Prevent Losses
  • Both the workplace and our roads have become safer in recent decades, but when employees of hotels or any business get behind the wheel in the course of their work, they are still at risk. In fact, transportation incidents are the leading cause of occupational deaths across all industries and a major source of costly insurance claims. To mitigate this risk, hotels should examine hiring practices and training for the valet attendants and shuttle drivers they employ, and implement best practices in both areas. Read on...

Simon Hudson
  • Guest Service / Customer Experience Mgmt
  • From Bankruptcy to Thriving Boutique Hotel
  • When Lee Goossens purchased Wickwoods Country Club, Hotel & Spa in 2010 it was bankrupt and empty. It is now an idyllic weekend getaway for fitness enthusiasts, walkers and tennis players – and the hotel is also attracting both corporate and wedding guests. This article focuses on the advantages and the challenges facing boutique hotels in a market dominated by big brands – and highlights the interesting history of this boutique hotel, showing how Goossens, with shrewd business acumen, an innovative investment plan, and a $2million renovation, has turned things around by responding to trends and focusing on quality and top-notch customer service. Read on...

SEPTEMBER: Hotel Group Meetings for 2015

Lynn McCullough

Broadway composer and lyricist Stephen Sondheim summed up the key to a successful marriage in the musical Company by noting in the song ‘Perfect Relationships’ that “it’s the little things.” So too with the partnership between a meeting planner and a hotel—it’s the little things that add up to a booking, a successful meeting and the potential for repeat business. CMA Association Management (CMA) has provided comprehensive association management services to national and global professional and trade associations for over 25 years. In that role, we have staged hundreds of meetings, conferences and trade shows, most of which have been at hotels across the country and the world. Read on...

Mark Cooper

Gathering places for people to meet and hold events have been around since mankind began and there have been many fascinating meeting venues which have been built over the centuries where historically significant decisions have been made to shape the world we live in today! Back in 1981, a group of hoteliers recognized the need to provide a serious concentration on the productive meeting environment and founded the International Association of Conference Centres. In the years since the term "conference centre" was coined, and for IACC, it represents a total commitment to the concept. Read on...

Brenda Fields

It is unquestionable that we are faced with strong economic conditions, especially in the United States, which have had a dramatic impact on the lodging industry. For the past five years, all success indicators (occupancy, average rate, and RevPAR) have climbed steadily and most owners have enjoyed record profits. In New York City alone, demand for the first six months of 2014 increased by 6.6%, breaking all records, per Smith Travel Research (STR). Read on...

Claire Harrington

What does your hotel’s customer ecosystem look like? Impactful first impressions, personalized service and pleasant surprises sound like terms ripped right off of a customer service checklist: is your hotel employing them? Are you leveraging your employees to build meaningful relationships with your guests? Do you consider the idea of community engagement a necessity to success? Learn why personalized attention in hotels is reshaping the way we offer guest service, and how your team can create advocates for your brand through something as simple as understanding what your guest really wants. Hint, it’s not a fancy lobby. Read on...

Coming Up In The October Online Hotel Business Review

Feature Focus
New Developments and Best Practices on Maximizing Revenue Management
Revenue Management is the application of precision analytics that predict consumer behavior and optimize product availability and price to maximize revenue growth. The primary aim of Hotel Revenue Management is selling the right room to the right customer at the right time for the right price. The essence of this application is in understanding customers' perception of product value and accurately aligning product prices, placement and availability with each customer segment. In the hotel industry, implementing an effective revenue management strategy is a vital component of its operations. In fact, in a recent survey of nearly 500 revenue management professionals in the hotel industry, they predicted that revenue management strategies will become even more targeted and will be supported by increasingly sophisticated technology, as they are applied to other areas within a hotel. In particular, revenue management techniques are likely to be integrated into other hotel income streams, including spas, restaurants, conference/groups and golf courses. As a consequence, the revenue management function will become more crucial to hotel operations, and will likely become a separate department that is under the general manager’s supervision. The October issue of the Hotel Business Review will address these significant developments and document how some leading hotels are executing their revenue management strategies.