Marketing during the pandemic presents an extraordinary challenge to all hotel executives today. Christian Gonzalez, Regional Director of Sales & Marketing of Rosewood Hotels & Resorts' Mexico region, shares how to maintain meaningful engagement with your core audiences during these difficult times, why this is a time for creative solutions, and strategies for how to connect despite the distance. Learn how emotional connectivity and storytelling can make a lasting impact with guests and ultimately inspire long-term loyalty well beyond these times of crisis.

The reaction to the coronavirus pandemic has arguably been the most radical, vicious and unprecedented in history – we are currently in the worst economic slump since WWII. This is not just a financial crisis, it's a global crisis. Though it our industry has been forced to press pause, savvy hoteliers understand that how we react today will shape long-term guest loyalty, while creating unique opportunities for growth during a period of economic decline. Though we've never experienced anything like this, we must all stay positive. Now is the time to identify and resolve pain points to prevail, in wake of COVID-19. READ MORE

In navigating an unprecedented and epochal global crisis, each country, city, county, and province has had its own unique challenges and afflictions as well as experiencing common hardships with other countries and nations. Approaches varied. Some worked. Some didn't. But with them all, there was a steep learning curve that, at this writing, has not even come close to plateauing. In observing what was effective, it became apparent that leadership was the core component in how a country or a nation fared. This article will address some lessons learned about leadership at the onset of this global crisis. READ MORE

After the COVID-19 crisis, consumers will likely be eager to get away and book a week's vacation at a resort property. For many, this could also mean scheduling at least a few days' worth of childcare during their stay. Many resorts offer activities and lessons for children, day camps, babysitting services and more. These offerings are appealing to hotel guests, but what happens if something goes wrong? In this article, we offer tips on how to design and maintain child-safe programs in a post-COVID-19 environment, common risks hotels must consider, and ways to protect the hotel should an incident occur. READ MORE

All hospitality organizations strive to embody a corporate culture of service to guests and community. But how do we establish and perpetuate this conscious workplace culture-one that represents worthwhile goals and values as it builds strong connections within and without our organization. This article will discuss positive actions that can help drive our business and the ways they work to satisfy some of the most basic human attitudes and values. It is important to stress that a time of stress puts our corporate culture to its test. Will we pass? READ MORE