February Social Media: Engagement is Key

Trending articles this week...

Lorraine Abelow

What makes them even more attractive to the hotel industry is that they are nearly twice as likely to travel for business as Baby Boomers. In fact 46% of Millennial are willing to do so versus 26% of their older counterparts. This interesting statistic came of light from a study by the Global Business Travel Association. So even though there are technologies like Skype and Gotomeeting, Millennials want to meet face to face and their companies have the funds to send them on that business travel. Predictions are that by 2025, this group will make three-quarters of the workforce. Understanding and growing with this generation will make or break you in the hotel world of the future Read on...

Simon Hudson

The sharing economy is having a disruptive influence on the lodging sector, with evidence that Airbnb's entry into some markets has had a quantifiable negative impact on local hotel revenues. Can hotels compete with new phenomenon without compromising on price? I believe they can. Hotels can beat the sharing economy at its own game by providing a more authentic, engaging, and social experience. In fact, a recent research report from Deloitte suggests that to survive, the hotel of the future will have to build more personal connections with and between guests. Read on...

John Welty

"Who are you wearing?" will again be asked up and down the red carpet this year during Hollywood's annual awards season. Big names in the fashion and jewelry world like Gucci, Carolina Herrera, Christian Louboutin, and Cartier are likely to be the answers. This may leave one to wonder - how are these high-value items protected when the celebrities are off the red carpet and back in their hotel rooms? And then, how do non-celebrity hotel guests ensure their higher value items are protected during their vacations and hotel stays? In this article, we discuss insurance coverages hotels provide or should consider providing to protect guest property - whether high value or standard, tips on how to mitigate risk exposure, as well as additional options for hotel guests to expand their personal coverage when they are on the road. Read on...

David Chitlik

The decision to appeal a hotel's property assessment for tax purposes is only the first of a series of judgments before the case is resolved. Who will defend the appeal? Based on what facts? How far is an appellant willing to go to gain a remedy for the assessment? In order to be successful in this effort, particularly if the appeal involves a large amount of money or is extremely complicated, the hotelier would be wise to seek out expert guidance. With this decision, new questions arise of where to find that guidance and how much it will ultimately cost. Read on...

Coming up in March 2018...

Human Resources: Value Creation

Businesses must evolve to stay competitive and this is also true of employment positions within those organizations. In the hotel industry, for example, the role that HR professionals perform continues to broaden and expand. Today, they are generally responsible for five key areas - government compliance; payroll and benefits; employee acquisition and retention; training and development; and organizational structure and culture. In this enlarged capacity, HR professionals are no longer seen as part of an administrative cost center, but rather as a member of the leadership team that creates strategic value within their organization. HR professionals help to define company policies and plans; enact and enforce systems of accountability; and utilize definable metrics to measure and justify outcomes. Of course, there are always new issues for HR professionals to address. Though seemingly safe for the moment, will the Affordable Care Act ultimately be repealed and replaced and, if so, what will the ramifications be? There are issues pertaining to Millennials in the workforce and women in leadership roles, as well as determining the appropriate use of social media within the organization. There are new onboarding processes and e-learning training platforms to evaluate, in addition to keeping abreast of political issues like the minimum wage hike movement, or the re-evaluation of overtime rules. Finally, there are genuine immigration and deportation issues that affect HR professionals, especially if they are located in Dreamer Cities, or employ a workforce that could be adversely impacted by federal government policies. The March Hotel Business Review will take a look at some of the issues, strategies and techniques that HR professionals are employing to create and sustain value in their organization.