How will the trends of today’s fitness minded traveler change the way you address health and wellness in 2012? Bryan Green, Founder & CEO of Advantage Fitness Products shares with us the Top 10 Trends in Fitness for 2012 and how they will apply to the fitness amenity and beyond in hospitality. A general understanding of demands of active adults and their children alike may help inspire you to find creative solutions as they relate to the integration of wellness on property.
Wordpress is an open source, content management system [CMS] and publishing software. Wikipedia reports Wordpress as the platform of choice for 22% of all new websites and nearly 15% of the top 1 million websites. Big brands, entertainers, media outlets and Fortune 500 companies such as UPS, Sony, The New York Times, CNN, and Martha Stewart all use Wordpress. So why have so few hotels taken the plunge? This article introduces Wordpress as a smart, cost-effective hotel marketing solution and spotlights the bold leadership of Aqua Hotels and Resorts in switching to Wordpress.
As travel shopping continues to fragment within the online space to a myriad of channels, devices, and platforms the role of the hotel marketer is becoming increasingly complicated. Today, audiences are jumping from online travel agencies to review sites to social media and so on, using their smartphones, computers and tablets to do so. This makes for a complex web of touch-points for hotel marketers to explore and take advantage of. Success requires balancing a number of priorities and activities that make up a hotel’s greater marketing strategy. Included in this strategy are activities that convert website traffic to bookings on the hotel’s own website and third party websites.
To green, or not to green? To pursue green certification, or not? Those are questions many hoteliers are asking themselves today. As more and more travelers claim they are aware of hotels’ environmental practices, and consider themselves environmentally conscious travelers, hoteliers should take note and respond accordingly. At the very least a hotelier can decide to go green and receive green certification, of which there are many types, in order to save money. There are other benefits to pursuing green certification, though; namely, enhanced image, expanded marketing opportunities, differentiation, and clarity.
Most hoteliers realize that they must have some kind of spa in their hotel in order to be competitive in today’s market; however most do not know how to determine the most appropriate spa concept for their hotel. Just having a spa in a hotel, ten or even five years ago may have been enough, however as supply increased and consumers inevitably became more and more spa savvy, just having a spa isn’t enough anymore; it’s all about having the right type of spa for your particular hotel.
As a hotelier, what is your best investment on "customer retention insurance." Last year at this time, your answer might have been easy - the latest and greatest in design, FF&E and amenities. In light of the current economic climate, however, the answers have changed and the currency required to pay these insurance premiums aren't in euros, dollars or yen. The currency is commitment, in flesh & blood. Investing in your people is the best customer retention insurance there is - in good times and bad - and my article discusses some ways to focus on turning your people into active, engaged partners in the ongoing battle to serve guests and make sure they keep coming back.
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Do you know your popularity index on TripAdvisor or what guests are saying about you on Twitter? With the plethora of social media sites that can positively – and negatively – affect your hotel, it's important to have a clearly defined, manageable plan for social media measurement. READ MORE
The Press Release and every other piece of online messaging published by your company must now be part of your content marketing strategy. What is content marketing? It is an approach to telling your story. It advances your company’s business goals through creating an online environment in which your customers thrive. With the advent of Google+, having high quality content is now a “must have.” This article explores how the Press Release fits into your content marketing. It reviews proven principles for keeping your messaging clear and consistent. We also explore buyer personas and how to get started on Google+. READ MORE
In today’s workplace environment, employers often discover the hard way that what happens in the office does not stay in the office and can potentially pose adverse consequences to the business and the workplace. Social media is hot and growing, with some networking sites reaching approaching a billion active users. Add to that ease of access via mobile device and remote computer login, employees can stay tapped into the network both on and off the job. This presents many challenges and opportunities for employers who want to harness the benefits, while guarding against risks posed by social media use. READ MORE
Hotel guests buy based on a loyalty to your hotel, not just the price. Loyalty is earned through superior “wow” customer service which creates a spectacular reputation. The content that is provided in your relationships with guests via social media should embody that stellar service and reputation. It’s not about the discount you offer…it’s about the passion for customer service that you provide, the knowledge of the market you have and ultimately the value that you have created both inside your four walls and in cyberspace. READ MORE
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