Hotel Business Review: Week of Sep 22, 2014

Darrell Schuurman MBA
Dylan Loch
  • Mobile Technology
  • Hotel Occupancy: The Cost of Doing Nothing
  • Every hotel around the world wants one thing: to sell inventory. Now we know that not all hotels can possibly operate at maximum capacity around the clock, but how can we quantify the costs and benefits while operating at capacity? We all know that maximizing revenue by selling all available rooms is ideal, but analyzing the smaller details can result in the accumulation of thousands of lost dollars. And what are we doing to combat losses generated by last minute cancellations? Read on...

Scott Nadel
  • Guest Service / Customer Experience Mgmt
  • Increasing the Role of Ethics in the Hospitality Industry
  • In any business sector there exists the possibility for unethical behavior. In the hospitality industry, this behavior can consist of overcharging, infringement of guests' property, overbooking, charging for unused services and supplying misleading information in websites and brochures. The elimination of such practices can not only safeguard a businesses reputation, but can also add to its longevity. Scott Nadel has created a company culture based on ethics and self-development. In this article, read about how his innovative strategies are creating a new framework for the workplace in hotel business culture. Read on...

Cecilia Herick
  • Spas, Health & Fitness
  • Resorts and Hotels Leading the Wellness Movement
  • Looking back at the anecdotes from history books, spas were exceedingly popular in the Roman, Greek and Egyptian eras. Ancient philosophies preach the importance of cleansing the mind, body and spirit through connecting with Mother Earth and the world’s energy, such as “Earthing,” which promotes direct contact with the earth's electron-rich surface. The premise of Earthing is that grounding the body to the earth's surface, most commonly done walking barefoot, stabilizes natural electrical rhythms and reduces disease-causing inflammation. The ancient Egyptians, Romans and Greeks not only practiced Earthing, but also enjoyed hot and cold water treatments, followed by aromatic massages with fragrant oils, and had herbalists and apothecaries. Read on...

SEPTEMBER: Hotel Group Meetings for 2015

Craig Jacobs

LinkedIn, Tumblr, TripAdvisor, Foursquare… With so many sites to navigate, it is easy to see these new media as a replacement for personal relationships or even as a threat to our industry. But in fact, it is vital that group sales teams view social media as a valuable tool to leverage future opportunities and stay on top of their competition. This is an in-depth look at how the group sales landscape has changed with the arrival of social media and my top tips on what do to (and not to do) to ensure success for your group sales team. Read on...

Martha  Sheridan

The movie “Up in the Air” cast the Hollywood spotlight on the perceived drudgery of business travel. For two hours, the audience watches George Clooney hustle through a faceless airport en route to an equally bland hotel. Happily, this kind of dull corporate travel is becoming much less of the norm, particularly in the meetings and conventions market. Over the past decade, meetings have evolved to incorporate a wide variety of experiences for the attendee. From new technologies that allow for deeper engagement and more meaningful learning, to unique and interesting venues, to room set-ups for enhanced connections and dialogue, today’s meeting attendee expects the total experience will be a transformative one. Read on...

Julie  Pingston

Research indicates that a planner’s experience with a CSM is one of the main reasons they will rebook with a venue for future events. A well-rounded CSM can help increase the ROI for hotel executives looking to grow their event/meeting business to compete with other surrounding venues in their area. CSMs are extremely valuable resources to planners coming into an area and play a vital role in securing repeat business. Read on...

Michael  Hudson

Hotels are making more decisions with less information, more rapidly than ever before. The difficult truth is that 75% of Groups do not meet their contracted rooms pickup. This fact, coupled with meeting planners consolidating the RFP process with a small number of companies and the proliferation of widely distributed leads via automated platforms makes the group meetings business extremely difficult. There is a solution to the challenges hotels are facing in the group/meeting industry, and the answer may not seem obvious at first. The solution is an ox. Read on...

Coming Up In The October Online Hotel Business Review


Feature Focus
New Developments and Best Practices on Maximizing Revenue Management
Revenue Management is the application of precision analytics that predict consumer behavior and optimize product availability and price to maximize revenue growth. The primary aim of Hotel Revenue Management is selling the right room to the right customer at the right time for the right price. The essence of this application is in understanding customers' perception of product value and accurately aligning product prices, placement and availability with each customer segment. In the hotel industry, implementing an effective revenue management strategy is a vital component of its operations. In fact, in a recent survey of nearly 500 revenue management professionals in the hotel industry, they predicted that revenue management strategies will become even more targeted and will be supported by increasingly sophisticated technology, as they are applied to other areas within a hotel. In particular, revenue management techniques are likely to be integrated into other hotel income streams, including spas, restaurants, conference/groups and golf courses. As a consequence, the revenue management function will become more crucial to hotel operations, and will likely become a separate department that is under the general manager’s supervision. The October issue of the Hotel Business Review will address these significant developments and document how some leading hotels are executing their revenue management strategies.