Advertorials

Create Your Ad Campaign in the Form of an Article

Advertorials

Advertorials are a great online marketing strategy and an effective means in procuring lead-generated interest from HotelExecutive readers. HotelExecutive provides the opportunity to run featured advertorials on the website and in the daily newsletter.

Advertorials are editorial-style ads which generate powerful results. According to a recent split-run test, an advertisement that looked like a magazine article pulled in 81 percent more orders than the identical copy, set in ad-style. And according to another professional marketing analyst, readers are up to 500 times more likely to read an advertorial than a straight ad.

Contact us today and put this powerful form of advertising to work for your business!

Tips for Writing an Effective Advertorial

Study the Style and Format of HotelExecutive

Get a sense of our style. Study the headlines and graphics. Then, as much as possible, try to model your advertorial after those articles. HotelExecutive publishes best-practice articles on hotel management and operations. Give our readers some valuable advice on a hot topic, while at the same time promoting your products and services.

Wordcount

To look like an article, your advertorial must be of a size that's similar to our published articles. HotelExecutive advertorial wordcount should be around 1500 words for an effective and credible read.

Write a Suitable Headline

Unlike the headlines in brochures and direct-mail pieces, a suitable advertorial headline is one that attracts interest. Don't use a headline loaded with fluff or superlatives that brag about your organization. Instead, use headlines that are simple and straightforward. Again, study the headlines used on HotelExecutive and use them as examples.

Use a Byline

Using a byline gives far more credibility to an article, particularly if the name is recognized by readers. Even if the author is not well-known, the appearance of a byline will create familiarity with our readers over time and position the author as an industry leader. That's good for your brand. HotelExecutive advertorials are formatted with the author's headshot and bio.

Use Photos with Captions

Typically an advertorial is stronger when photos have some kind of caption written underneath. HotelExecutive advertorials can include up to two images, in addition to the author's headshot.

Open and Close with a Bang

As with all forms of good communication, your lead paragraph should really grab the reader. Don't forget to close with something that moves the reader to action.

Sprinkle with Quotes

Enliven your advertorial with quotes from real people, real experts. Use the quotes as testimonials or to back up certain claims. Insert them throughout your advertorial. Use them the way a typical journalist would. Bringing other experts into your article not only provides more credibility but it also creates more buzz.

Break Up Copy with Subheadings

Depending on the length of your copy, subheadings can make the advertorial more reader-friendly. Use them to draw attention to crucial parts in your advertorial.

Include the "Call to Action" and Contact Information

Your piece may look like an article, but it still is an ad. For that reason, make sure to create a strong call-to-action statement. Create a sense of urgency and tell them exactly what you want them to do.

Hotel Executive.com Advertorial Guidelines:

  • Advertorials must be original content and not published previously.
  • Word count must be a minimum of 1500 words per advertorial, not to surpass 2000 words.
  • A paragraph of around 100 words promoting the advertorial is required and this is run in conjunction with the advertorial.
  • Advertorials must include a headline (in lower case), byline, author's business headshot and 300 word bio with contact email & telephone.
  • Keep bullet points to a minimum.
  • Advertorials must be proof-read upon submittal.
  • Advertorials must be formatted in MS Word.
  • Up to 2 images may be submitted with your article. Images must be presented in jpg format.
  • No Personal Opinions. HotelExecutive.com will not distribute content intended to harm or exact revenge against a person or company.
  • No Blog Posts. Blog posts, general interest advertorials, "open letters" and the like usually lack attribution and/or news value and are not an acceptable advertorial format.
  • No Fiction. All advertisers must agree to submit only accurate information.
  • No Double Posting. The search engines and other targeted audiences do not want to see the same advertorial more than once.
  • NO SPAM. Avoid getting caught in content filters because of a high volume or density of words and/or phrases that are frequently found in advertisements, unwanted e-mail (SPAM) or on non-newsworthy websites.
  • Be Focused. Create your advertorial focus to be specifically best-practice oriented. HotelExecutive readers are seeking information on best practices in hotel management and operations. The most effective advertorials offer value to readers, and provide worthwhile information in their content.

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Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.