Editorial Board   Guest Author

Mr. Fliess

Kevin Fliess

Vice President Supplier Network Product Marketing, Cvent

Kevin Fliess has spent the past two decades in leadership positions across B2B and B2C technology companies. He’s led marketing, product management, and general management functions across a spectrum of ventures – from early stage start-ups, to growth companies, as well as established world-class brands. Mr. Fliess is currently VP of marketing at Cvent, where he leads product marketing, demand generation, and customer marketing for the Hospitality Cloud division. This includes Cvent’s Group Marketing Solutions which span three online marketplaces that support a variety of meeting planners – the Cvent Supplier Network, EliteMeetings.com, and SpeedRFP.com – that expose hoteliers to hundreds of thousands of planners. Before joining Cvent, Mr. Fliess led worldwide product strategy for Hewlett Packard’s $1B direct-to-customer / ecommerce channel – HP.com. Mr. Fliess also has extensive experience in the online travel industry. He was co-founder and CEO of TravelMuse, a social trip planning solution, which was acquired by Travora Media. He was also employee #1 at Room77.com, a leading meta-search site, where he led marketing, business development, and product management as GM. Earlier, Mr. Fliess was director of Product Management and later VP of Product Marketing for all Emerging Solutions at SAP (mobile, enterprise search and xApps). Mr. Fliess joined SAP by selling his first business, Venndia, a provider of collaborative workforce management software (similar to an early version of LinkedIn) to SAP. Mr. Fliess is co-inventor on 8 patents, all in internet and software technology. He also serves as an advisor to two early stage internet ventures and sits on the Cornell Hospitality School Research Advisory Board. Mr. Fliess holds a BA in Political Science and German from Washington and Lee University.

Mr. Fliess can be contacted at 866-318-4358 or kfliess@cvent.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.