Editorial Board   Guest Author

Ms. Sipos

Daphne Sipos

Global Brand Director, St. Regis Hotels & Resorts

Daphne Sipos serves as the Global Brand Director for St. Regis Hotels & Resorts. In this role, Ms. Sipos develops, manages and executes the strategy and creative direction of brand communication and marketing for St. Regis. During her tenure, St. Regis has experienced remarkable growth, with new properties in Abu Dhabi, Bal Harbour, Bangkok, Florence, Lhasa, Mexico, Osaka, Puerto Rico and Shenzhen just to name a few and has established unique partnerships and brand alignments. Ms. Sipos' career with Starwood began in October 2002, when she was hired as a Senior Marketing Analyst. In 2008, she became the Global Brand Manager for the St. Regis brand, and in 2013 she was promoted to her current position. New York City-based, Ms. Sipos is a leader in her field and Luxury Daily has named her one of the “Top 25 Luxury Women to Watch.” Ms. Sipos received a BS in Commerce from the University of Virginia with a focus on marketing, management and international business.

Ms. Sipos can be contacted at 212-380-4030 or Daphne.Sipos@stregis.com

Coming up in December 2019...

Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.