Editorial Board   

Mr. DeNapoli

Al DeNapoli

Partner, Tarlow Breed Hart & Rodgers, P.C.

Al DeNapoli is a partner of the Boston-based law firm, Tarlow Breed Hart & Rodgers, P.C. Mr. DeNapoli is chairman of the firm's hospitality practice group and provides legal expertise on issues such as franchising, leasing and licensing to clients that range from nationally known chains to local restaurants and lodging businesses. Additionally, he concentrates a portion of his practice in the areas of civil litigation, including complex business issues that relate to contract and shareholder disputes, and employment problems. Realizing the importance of community and industry involvement, Mr. DeNapoli is affiliated with numerous boards and associations. In 2006, Mr. DeNapoli was elected as an editorial board member for the national publication, Hotel Business Review. He is a member of the Massachusetts Lodging Association and was recently named to the Massachusetts Restaurant Association board of directors. For four years he had served as finance committee chairman for the Town of Walpole, Mass., and is presently on the town's board of selectmen. In the Neponset Valley Chamber of Commerce, he sits on the executive committee of its board of directors. He is also the current national president of the Commission for Social Justice for the Order Sons of Italy in America. Mr. DeNapoli is a member of both the Massachusetts and Boston bar associations; serves on the board of directors for the Massachusetts Restaurant Association; and has earned numerous awards for his legal expertise. He has twice been selected as a "Super Lawyer" in a survey of his peers across Massachusetts. The honor is awarded annually to the top five percent of lawyers practicing throughout the state. Mr. DeNapoli was also recently appointed a Master by the Massachusetts Superior Court. Mr. DeNapoli graduated cum laude from Boston College and earned an MA from the University of Maryland. He graduated magna cum laude from the New England School of Law.

Mr. DeNapoli can be contacted at 617-218-2024 or adenapoli@tbhr-law.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.