Editorial Board   

Mr. van Meerendonk

Paul van Meerendonk

Director of Advisory Services, IDeaS Revenue Solutions

As Director of Advisory Services for IDeaS Revenue Solutions, Paul van Meerendonk leads a global team of revenue management advisors who are focused on hotel revenue optimization projects.

Mr. van Meerendonk is currently responsible for the global development, management and operations of the Advisory Services team and overseeing the hiring, training and management of industry-leading consultants located in London, Beijing, Singapore and Atlanta, as well as growing the consulting team in line with business opportunities.

Mr. van Meerendonk also represents IDeaS on industry thought-leadership initiatives related to trends and best practices within revenue management, including authoring a number of white papers, conducting public speaking engagements, as well as leading key client webinars with an average audience of over 200 global representatives.

During his time with IDeaS, Mr. van Meerendonk has successfully led several high-profile consulting projects for key clients and hotel groups in gateway cities, resort destinations and regional hubs. These include pre-opening market studies, price and product repositioning, performance analysis, mentoring, audits, process and procedure development and a variety of other revenue management engagements. On behalf of IDeaS, Mr. van Meerendonk has also worked with some of the leading hotel brands around the world to develop their revenue management capabilities and cultures. This included support with the creation of revenue management for hire programs, producing revenue management development roadmaps and improving price and product optimization through the implementation of advanced analytical capabilities.

Mr. van Meerendonk started his hotel career with Starwood Hotels and Resorts, where he was active in Sales & Marketing and Revenue Management roles in Europe and Asia including corporate and regional positions. He also worked as Asset Manager for Jones Lang LaSalle Hotels in London where he was responsible for asset managing several branded hotels throughout the UK and Europe on behalf of clients.

Mr. van Meerendonk is multilingual, fluent in English and Dutch as well as speaking German and French. He holds a Bachelor's Degree in Commercial Economics from the Amsterdam School of Business, is a certified Six Sigma Greenbelt and is currently Vice Chair for the HSMAI Europe Revenue Management Advisory Board. 

Mr. van Meerendonk can be contacted at 440118828100 or paul.vanmeerendonk@ideas.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.