Editorial Board   Guest Author

Mr. Nicolls

Marcus Nicolls

Senior Vice President and Business Unit President, Partners in Leadership (PIL)

Marcus Nicolls is Senior Vice President and Business Unit President of Partners In Leadership (PIL). He serves on the company's Senior Management Team and helps lead the strategic vision and direction of the organization. His extensive experience in leadership, management, and sales has largely helped shape PIL and the company's continued success. Mr. Nicolls has worked with some of the world's most successful senior leaders from Fortune 1000 and Global 500 companies, including Boston Scientific, Destination Hotels & Resorts, Hilton Hotels & Resorts, Intel Security, Kroger, Louis Vuitton, Marvell, Sony, Starbucks, US Foods, and Walgreens. As an expert in Accountability Training® and Culture Change, Marcus helps deliver value-added business solutions that are industry relevant to his clients and has implemented organizational transformations, resulting in record-setting results such as increased revenues, improved shareholder value, high employee engagement, and low turnover. Clients praise his world-class ability to passionately get involved as an expert consultant, providing valuable insight on trending issues and taking ownership for helping to deliver on their results. Marcus Nicolls is Senior Vice President and Business Unit President of Partners In Leadership (PIL). He serves on the company's Senior Management Team and helps lead the strategic vision and direction of the organization. His extensive experience in leadership, management, and sales has largely helped shape PIL and the company's continued success. Mr. Nicolls has worked with some of the world's most successful senior leaders from Fortune 1000 and Global 500 companies, including Kroger, Starbucks Coffee, Covance, Destination Hotels & Resorts, Boston Scientific, and Sony. As an expert in Accountability Training® and Culture Change, Marcus helps deliver value-added business solutions that are industry relevant to his clients and has implemented organizational transformations has extensive knowledge and background spanning over several industries, including hospitality, finance, technology, healthcare, government, retail, energy, and entertainment. Mr. Nicolls is a regularly featured keynote speaker for large conferences, associations, and organizations with the distinction of providing a keynote address at the MGM Grand in Las Vegas to an audience of 20,000 people. Other speaking engagements include the National Restaurant Association Supply Chain Management Executive Study Group, Food Marketing Institute's Future Connect, and the International Association of Amusement Parks and Attractions. Audience participants praise his passion, insight, and wisdom as a speaker and world-class facilitator. Mr. Nicolls received a Bachelor of Arts in International Relations from Brigham Young University and a Master of Pacific International Affairs (MPIA) from the University of California, San Diego. Marcus has lived abroad and is conversant in the Chinese language. Marcus and his wife, Joy, have 4 children.

Mr. Nicolls can be contacted at 800-504-6070 ext. 223 or marcus.nicolls@ozprinciple.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.