Editorial Board   Guest Author

Mr. Wilhelmsen

Kevin Wilhelmsen

Dean, University of Phoenix School of Business

Kevin Wilhelmsen is the program dean and faculty member for University of Phoenix School of Business. In this role, he is responsible for the development of industry-aligned curriculum, assessment of student learning outcomes, faculty scholarship and academic policy development. He regularly engages industry associations and employers to inform the University's curriculum and chairs the Business and Industry Relations Committee for the Accreditation Council for Business Schools and Programs, a global business accreditation association. Mr. Wilhelmsen leads the development of a portfolio of academic programs in industries including hospitality, retail and financial services. He recently worked with the American Hotel & Lodging Educational Institute to develop an industry-aligned associate degree and certificate program in Hospitality Fundamentals. Mr. Wilhelmsen holds a Master of Business Administration from University of Phoenix and a Bachelor of Science in Business Administration from the University of Arizona. He regularly authors research articles for the Accreditation Council for Business Schools and Programs (ACBSP) and is a site team evaluator for the organization.

Mr. Wilhelmsen can be contacted at 602-557-1262 or Kevin.Wilhelmsen@phoenix.edu

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.