Editorial Board   

Mr. Mayger

Nickolay Mayger

Founder & President, MAYGER

The history of MAYGER LLC is closely connected with the infancy of consulting market of Ukraine as well as with the personal desire of Dr. Nickolay Mayger to realize his knowledge and experience in business. MAYGER LLC was established in 2000 by the expert team under the direction of Dr. Mayger and now is well known in Ukraine and abroad. Dr. Nickolay Mayger is a purposeful and active person which is verified by a broad range of his work and public activities. - The Chairman of supervisory board of the commercial bank Finbank - The president of Regional Agency of Ukrainian National Committee of the International Chamber of Commerce - The board Chairman of the Blagovest charity pension fund - Supervisory board member of a large-scale chemical-recovery enterprise Koksohimprom - The deputy of Primorskaya Regional Council of Odessa - A member of the Supervisory Council of a joint-stock leasing company - A board member of the pre-trial disputes settlement between investors, executives and local government for Odessa Regional State Administration - A member of the Commission on Corporate Management for Odessa Regional State Administration - A member of the Odessa Regional Coordination Board on Investments and Innovations for Odessa regional State Administration - A board member of Odessa City Regional Organization of Employers of the Federation of Employers of Ukraine - A board member of the Odessa regional department of the Federation of Professional Accountants and Auditors of Ukraine - A board member of the Odessa Regional Branch of the Ukrainian Union of Manufacturers and Entrepreneurs - A member of the Editorial Board of the North American hotel industry internet-magazine Hotelexecutive.com Dr. Nickolay Mayger was awarded the title THE LEADER OF UKRAINIAN ECONOMY and entered the book ECONOMISTS OF UKRAINE. THE LEADERS OF NATIONAL ECONOMY. The book represents famous people, leading specialists in different fields of Ukrainian economy who contribute to national economy development and growth as well as to its active movement to European and world integration. http://who-is-who.com.ua/bookmaket/economisty2006/10/134/.html MAYGER is an internationally-oriented independent company, the leader in business development, engineering and management of investment projects, provision of consulting services in Ukraine. MAYGER was founded in 2000 by Dr. Nickolay Mayger. Hotels & Resorts is one of the key industries of the company. More information at www.mayger.org.

Mr. Mayger can be contacted at +380-482-343-333 or hotel@mayger.org

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.