Editorial Board   Guest Author

Ms. Owens

Suzanne Owens

Vice President, Sales & Marketing, Kenyon International, Inc.

Suzanne Owens is in her twentieth year as Vice President of Sales for Kenyon International. She focuses primarily on the hospitality industry, where she has been active in the advancement of green and sustainable cooking technologies through education and training. These principles are also important to the institutional, academic and military segments, which she also serves. Ms. Owens also developed an on-line course entitled The Next Generation of Cooking: Induction Cooking Systems, which earns the participant 1 CEU credit upon completion.

Prior to her time at Kenyon, Ms. Owens held numerous positions in specialty chemicals, including technical marketing consultant, worldwide product manager, market manager, technical service representative, research chemist, and product engineer over twenty years with various firms. She holds a B.S. degree in Textile Chemistry with a specialty in dyestuffs and has a patent on 28 dyes for nylon.

Kenyon International, Inc. is a veteran owned small business and domestic manufacturer of 1 & 2-burner ceramic cooktops and indoor/outdoor smokeless electric grills for residential, hospitality, institutional, academic, military, marine and mobile markets globally. Established in 1931, Kenyon is the recognized market leader in the markets it serves for its specialty cooking appliances, and holds numerous patents and awards for its innovation. Recently, the new SilKEN 2 induction cooktops earned a Silver Product Innovation Award from Environments for Aging. Additional new SilKEN 2 cooktops are in the development pipeline. Recently, new vacuum technology StacKEN cookware was introduced to compliment the SilKEN induction cooking system.

Please visit http://www.cookwithkenyon.com. for more information.

Ms. Owens can be contacted at 860-664-4906 or sowens@cookwithkenyon.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.