Editorial Board

Ms. Pinabell

Andrea Pinabell

Vice President Sustainability, Global Citizenship, Starwood Hotels & Resorts

Andrea Pinabell, Vice President Sustainability and Global Citizenship joined Starwood in 2011 and is responsible for the strategy, integration, operation and management of Starwood’s sustainability program across its 11 brands (Westin, Sheraton, W, Le Méridien, St. Regis, Four Points by Sheraton, Aloft, Element and The Luxury Collection, Tribute and Design Hotels along with Starwood Vacation Ownership) and throughout Starwood’s global footprint of more than 1, 300 properties in over 100 countries. In this role, Ms. Pinabell oversees the development and implementation of Starwood's comprehensive strategy, goals, reporting, partnerships and programs with regards to carbon emissions & energy, water conservation and risk, climate change, sustainable food & beverage and supply chain as well as its sustainable (green) building and community development strategy across Starwood’s owned, managed and franchise portfolio. In addition, Ms. Pinabell leads Starwood’s Hotel of the Future project, a multi-disciplinary approach to sustainable design, development and operation of Starwood’s hotels with a keen focus on building resilience and adaptation into its business model. Ms. Pinabell brings to Starwood more than 20 years of global sustainability, CSR, philanthropic and environmental management experience. Prior to Starwood, she was most recently the Director of the Sustainable Cites Institute and managed the Sustainable Community Development program at The Home Depot Foundation. Ms. Pinabell sits on several councils and boards including Conservation International’s Business Sustainability Council and the NOAA Ocean Sanctuary Business Council. She holds a B.S. degree in chemical engineering with an environmental focus from Iowa State University and is a LEED Accredited Professional.

Ms. Pinabell can be contacted at 203-964-4501 or andrea.pinabell@starwoodhotels.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.