Editorial Board   Guest Author

Mr. Fears

Bruce Fears

President, ARAMARK Harrison Lodging

As President, ARAMARK Harrison Lodging, Bruce Fears is responsible for ARAMARK's operations at over 50 conference centers, corporate training centers and specialty hotels in educational environments, as well as 14 state parks and other resort operations across the United States. He returned to ARAMARK in May 2005 as Executive Vice President, ARAMARK Parks and Resorts. He assumed his current position in October 2005, following the integration of ARAMARK's conference center and corporate training business with its parks and resorts business. Mr. Fears has more than 30 years of experience in the hospitality industry. He first joined ARAMARK in 1974 as food and beverage manager of the Skyland Lodge of Shenandoah National Park in Luray, Virginia. During his first tenure with ARAMARK, Bruce rose to the level of vice president, western region. In addition to his parks and resorts responsibilities, he was an integral part of ARAMARK's management team at the 1980 Winter Olympics in Lake Placid. Prior to rejoining ARAMARK, he was president of Delaware North Companies Parks and Resorts. In this role, he grew the business to 17 locations across the United States and Canada. Mr. Fears received his bachelor's of arts degree from Bridgewater College in Virginia and continued through programs at University of London's School of Economics and University of Florida's School of Management. He currently sits on the National Board of the Travel Industry of America and is a founder of the Grand Circle Association. He previously served on the California State Park concessioners board, has testified before Congress on National Park Concession Policy and was the sole U.S. presenter at the World Congress of Parks in Durban, South Africa in 2004.

Mr. Fears can be contacted at 425-957-9708 or fears-bruce@aramark.com

Coming up in April 2021...

Guest Service: Health and Safety First

Though expectations are that hotels will return to some semblance of normalcy in 2021, their highest priority must continue to be the health and safety of guests and employees. To that end, hotels are training their guest service personnel in enhanced cleaning routines, which include the following practices - bathrooms, elevator buttons, remote controls and other high-touch items, are disinfected and cleaned with a higher frequency; all tables, chairs and menus in restaurants are cleaned at a much higher frequency, and after each seating; floor markers in public areas to remind guests and team members to maintain physical distance; hand alcohol stations and disposable gloves in lobbies and restaurants; loose items such as pens, note pads and information material removed from rooms and meeting rooms; limiting the number of seats in restaurants and public areas; and revised food & beverage offerings. The April issue of the Hotel Business Review will review how guest service personnel are being trained to maintain health and safety protocols in their operations.