Editorial Board   Guest Author

Mr. Garcia Rosa

Arturo Garcia Rosa

President & Founder, SAHIC South America and SAHIC Cuba

With more than 35 years of experience in hospitality, Arturo Garcia Rosa is regarded as one of the leading authorities and advisors in the hotel, travel and tourism industries in Latin America. His publications, articles, and presentations reflect his passionate interest in keeping current with industry developments throughout Latin America, as well as his profound insights, vision, and in-depth knowledge of the industry. In 1995 he founded RHC Hospitality Consulting [www.rhc.la][1], one of the most respected consulting firms based in Latin America. In 2008, Arturo founded SAHIC - the South American Hotel & Tourism Investment Conference - the only annual event of its kind in Latin America, aimed at promoting hotel and tourism developments and related real-estate projects in the region. In May 2017, he will host the first hotel investment conference in Cuba, SAHIC Cuba, in conjunction with the Cuba Ministry of Tourism. Mr. Rosa's career is as extensive as it is prestigious in the hospitality sector in Latin America; he was President & Managing Director of Buenos Aires' renowned Alvear Palace Hotel from 1984 to 1995, where he led the project to rebrand and reposition one of most iconic hotels in the world. He also served as President of Welcome Argentina (1992-1994) and was Founder and CEO of Destino Argentina (2003-2005), a non-profit organization whose mission is to promote Argentina as a travel destination. Mr. Rosa was also the force and brainpower behind the Argentina 2010 Travel & Tourism Plan, the first-ever destination marketing strategic plan for the country. [1]: http://www.rhc.la

Please visit www.sahic.com for more information.

Mr. Garcia Rosa can be contacted at 5491144457646 or agrosa@sahic.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.