Editorial Board   

Mr. Fein

Lewis Fein

CEO, Lewis Fein Communications

Lewis Fein is an analyst and writer about the hotel industry. His insights, gathered during many years of travel and correspondence with hotel executives from a variety of resorts and business destinations, afford Mr. Fein a more iconoclastic approach to discussing the importance of leadership among hoteliers. That approach extends to his work on behalf of Clear Sky Recovery, with its emphasis on customized and compassionate patient care.

Mr. Fein's work on behalf of individual hotels and assorted brands - including, respectively, technology companies, health and wellness consultants, independent retailers, and makers of fashion and lifestyle accessories - gives him a heightened appreciation for the way strong leaders can inspire patrons and staff alike.

A former speechwriter, Mr. Fein understands the importance of language, its nuances and precision, as well as its call to action and summons to greatness. The words are but one part of a twofold basis of leadership, followed by deeds of intelligence and wisdom. Applying those principles in a practical way is an inseparable element of the duties Mr. Fein performs, resulting in favorable media coverage for the companies he represents and the counsel he provides for many executives and entrepreneurs.

A graduate of Brandeis University, with a concentration in Politics and History, Mr. Fein also has a law degree from The Emory University School of Law. He lives with his wife and daughter in Los Angeles, California.

Mr. Fein can be contacted at 310-746-7771 or feinlewis@gmail.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.