Editorial Board   

Mr. Grossman

Lanny Grossman

President, EM50 Communications

For the past decade, Lanny Grossman has specialized in PR, luxury lifestyle marketing and consumer outreach for some of the world's preeminent hospitality brands. He began his career working with notable hotel properties such as the famed Waldorf=Astoria in New York and Le Byblos Hotel in Saint-Tropez, after which he became the Director of Public Relations for two of America's highest grossing and famous restaurants, Tavern on the Green and the Russian Tea Room. Following his time on the restaurant scene, Mr. Grossman returned to luxury hospitality as the Director of PR for the five-star New York Palace Hotel & Towers, home to royalty and luxury guests alike. Building upon all the previous experience in the luxury hospitality sector, Mr. Grossman was recruited to be the Director of Brand Communications for Small Luxury Hotels of the World, an international hotel consortium whose portfolio boasts over 450 of the finest hotels in more than 70 countries. Mr. Grossman has spent his career understanding and responding to the wants, needs and attitudes of luxury consumers. From media outreach to marketing partnerships and corporate branding, he applies an analytical and goal-oriented approach to creating complete and unique marketing solutions for each client. Mr. Grossman has also served on various non-profit foundation boards, as well as been a member of the Society of American Travel Writers, Public Relations Society of America and The International Spa Association. EM50 COMMUNICATIONS is a full-service marketing and public relations firm specializing in luxury lifestyle, hospitality and travel. Bringing a multi-prong approach to clients' needs, EM50 creates integrated marketing solutions to develop and elevate brand profile, increase visibility among target consumers and drive overall business growth.

Mr. Grossman can be contacted at 646 861 2801 or lanny@em50.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.