Editorial Board   Guest Author

Ms. Parisi

Kelly Parisi

Solutions Development Manager, Spear One

Kelly Parisi joined Spear One, a Dallas-based meeting and incentive firm, 5 years ago. While relatively new to the industry, Ms. Parisi offers a unique perspective as a millennial voice. In her current role as Solutions Development Manager, Ms. Parisi evaluates hotel & industry trends, develops program budgets and finds the right solutions to match customer needs. Ms. Parisi also leads ideation sessions with team members to continuously improve programs and deliver ‘wow’ experiences for customers. Ms. Parisi also holds a key role as Marketing Manager, identifying strategies to differentiate Spear One from their competitive marketplace. With experience in website management, email marketing, event planning, content creation and social media, Ms. Parisi is responsible for delivery of a unified, positive brand impact as well as producing sales leads. She has also lead efforts in product development and quality standards development, which drives Spear One forward and ensures consistency within the organization. In addition to these roles, Ms. Parisi designed, implemented and currently manages an internal employee education & development program at Spear One. The goal of the program is to foster the mission of continuous improvement among employees. With monthly collaborative thinkstorms termed “11:11” meetings, bi-weekly trainings from internal and external speakers, a dedication to achieving industry certifications and more, employees earn over 1,600 hours of education each year. Through past positions at UnitedHealthcare and a private community planning consulting firm, Ms. Parisi is an expert at delivering detailed, comprehensive responses to RFPs for both publically-traded companies and government agencies. Ms. Parisi is a Connecticut native and a graduate of Providence College in Rhode Island. She currently holds the designation of CEP – Certified Engagement Practitioner and attends a variety of industry events to further her education & understanding of best practices. Ms. Parisi’s insights are published in a variety of industry journals as well as the Spear One blog. Please visit www.spearone.com for more information.

Ms. Parisi can be contacted at 972-661-6081 or kelly.parisi@spearone.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.