Editorial Board   Guest Author

Ms. Gendron

Mary Gendron

Senior Vice President / Managing Director, Eric Mower & Associates

Mary Gendron is a brand communications specialist whose journalism education, combined with public relations savvy, has informed her work for hospitality, spa, travel, tourism, real estate and luxury lifestyle clients worldwide. Ms. Gendron made her way to Manhattan from her native Milwaukee more than three decades ago to accept a position with a well-known trade magazine publisher who was launching a title in the hospitality industry. After three years, she segued from hospitality journalism into travel and tourism public relations where she honed her craft, creating award-winning B2B and B2C campaigns for clients at Middleton & Gendron Brand Communications. In November 2014, Ms. Gendron and her business partner, Yvonne Middleton, combined their legacy agency with the esteemed independent integrated marketing firm, Eric Mower + Associates (EMA). EMA’s Manhattan operation is among nine offices that share a combined bottom line and together provide clients across many industries with a full range of marketing services that strengthen friendships between brands and their constituents. Ms. Gendron received the 2011 Winthrop W. Grice Lifetime Achievement Award from Hospitality Sales & Marketing Association International. EMA’s resident spa expert, she was a founding board member of International Spa Association as well as Washington Spa Alliance. She also served on the board of directors of New York Spa Alliance. Among the agency’s current and past spa clients are SiSpa, Spa at Whiteface Lodge, Sanctuary on Camelback Mountain, Boca Raton Resort & Club, PGA National Resort & Spa, Mirbeau Inn & Spa, The Homestead, La Costa Resort & Spa, ISPA, and many others. Please visit https://www.mower.com/ for more information.

Ms. Gendron can be contacted at 212-980-9065 or mgendron@mower.com

Coming up in March 2018...

Human Resources: Value Creation

Businesses must evolve to stay competitive and this is also true of employment positions within those organizations. In the hotel industry, for example, the role that HR professionals perform continues to broaden and expand. Today, they are generally responsible for five key areas - government compliance; payroll and benefits; employee acquisition and retention; training and development; and organizational structure and culture. In this enlarged capacity, HR professionals are no longer seen as part of an administrative cost center, but rather as a member of the leadership team that creates strategic value within their organization. HR professionals help to define company policies and plans; enact and enforce systems of accountability; and utilize definable metrics to measure and justify outcomes. Of course, there are always new issues for HR professionals to address. Though seemingly safe for the moment, will the Affordable Care Act ultimately be repealed and replaced and, if so, what will the ramifications be? There are issues pertaining to Millennials in the workforce and women in leadership roles, as well as determining the appropriate use of social media within the organization. There are new onboarding processes and e-learning training platforms to evaluate, in addition to keeping abreast of political issues like the minimum wage hike movement, or the re-evaluation of overtime rules. Finally, there are genuine immigration and deportation issues that affect HR professionals, especially if they are located in Dreamer Cities, or employ a workforce that could be adversely impacted by federal government policies. The March Hotel Business Review will take a look at some of the issues, strategies and techniques that HR professionals are employing to create and sustain value in their organization.