Editorial Board

Ms. Gendron

Mary Gendron

Senior Vice President / Managing Director, Eric Mower & Associates

Mary Gendron is a brand communications specialist whose journalism education, combined with public relations savvy, has informed her work for hospitality, spa, travel, tourism, real estate and luxury lifestyle clients worldwide. Ms. Gendron made her way to Manhattan from her native Milwaukee more than three decades ago to accept a position with a well-known trade magazine publisher who was launching a title in the hospitality industry. After three years, she segued from hospitality journalism into travel and tourism public relations where she honed her craft, creating award-winning B2B and B2C campaigns for clients at Middleton & Gendron Brand Communications. In November 2014, Ms. Gendron and her business partner, Yvonne Middleton, combined their legacy agency with the esteemed independent integrated marketing firm, Eric Mower + Associates (EMA). EMA’s Manhattan operation is among nine offices that share a combined bottom line and together provide clients across many industries with a full range of marketing services that strengthen friendships between brands and their constituents. Ms. Gendron received the 2011 Winthrop W. Grice Lifetime Achievement Award from Hospitality Sales & Marketing Association International. EMA’s resident spa expert, she was a founding board member of International Spa Association as well as Washington Spa Alliance. She also served on the board of directors of New York Spa Alliance. Among the agency’s current and past spa clients are SiSpa, Spa at Whiteface Lodge, Sanctuary on Camelback Mountain, Boca Raton Resort & Club, PGA National Resort & Spa, Mirbeau Inn & Spa, The Homestead, La Costa Resort & Spa, ISPA, and many others. Please visit https://www.mower.com/ for more information.

Ms. Gendron can be contacted at 212-980-9065 or mgendron@mower.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.