Ms. Gendron

Mary Gendron

President

Middleton & Gendron, Inc.

Mary Gendron is president of Middleton & Gendron, Inc., an award-winning New York brand communications agency specializing in promoting high-end travel, luxury goods and services and real estate. The agency launched Four Seasons Hotels and Resorts in the U.S., representing that company for 20 years, and has been retained by countless other blue chip companies including Rolex, U.S.A., The Trump Organization, Singapore Airlines and Regent International Hotels.

Gendron and her partner, Yvonne Middleton, have been in business together since 1980, spearheading successful image-making and groundbreaking public relations campaigns. With an exceptional staff, they have launched new companies, repositioned existing ones, managed crises with worldwide impact, organized celebrity and charity galas and sports tournaments, forged compelling co-marketing partnerships, and helped their clients communicate effectively through newsletters, brochures and websites.

Prior to moving into public relations, Gendron was editor of Hotel & Motel Management magazine and engineered its redesign from a standard to a tabloid format. For three years prior to that, she was part of Gralla Publications, and was instrumental in the launch of Meeting News magazine, for which she served as the magazine's first managing editor.

Mary's career has included extensive travel and speaking engagements before major industry groups. Her writing - as a journalist and on behalf of agency clients - has appeared in a wide range of media. She has been the subject of interviews in media including USA Today and Cosmopolitan.

Ms. Gendron can be contacted at 212-990-9065 or mgendron@mg-pr.com

Coming Up In The June Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Sustainable Development: Principles and Best Practices
Sustainability is now a daily topic that affects every facet of hotel development and operations. As hotelier Hervé Houdré recently noted "The goal of Sustainable Development is clearly to secure economic development, social equity, and environmental protection. As much as they could work in harmony, these goals sometimes work against each other". In the June Hotel Business Review, some of the industry's most recognized sustainable development experts come together to identify emerging trends and discuss how sustainability is currently affecting the hotel industry. Each author presents the most important aspects of sustainable development of much interest to hotel owners, operators, investors and developers. We include perspectives and case studies on best practices from leading hotel groups and other industry players.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"300,000 Rooms Complete, 15,700,000 to Go"
"Destination Earth: A Customized Approach to Sustainability"
"Why This New Standard is Going to change Hotel Energy Management Forever?"
"How Two Major Hotel Companies are Turning Sustainability into Tangible Business Advantage"
PLUS: Green Certification - Development & Investment Outlook - Case Studies - Green Design – Sustainable Development Strategies - Green Luxury - CSR Programs - Green Facility Management