Editorial Board   Guest Author

Ms. Murphy

Carolyn Murphy

Marketing Specialist, Revinate

Carolyn Murphy is a Marketing Specialist at Revinate, a San Francisco-based software company. Revinate helps hotels know more about their guests so they can deliver personalized experiences that create valuable relationships and lifelong customers.

Using guest data combined with Revinate's marketing engagement platform, hotels can better understand and engage their audiences, increasing loyalty and revenue. Over 25,000 of the world's leading hotels trust Revinate to help them reinvent the guest experience.

At Revinate, Ms. Murphy is responsible for content marketing, educational webinars, social media, and university relations. With experience in teaching English literature and composition at the college level, Ms. Murphy is passionate about learning and communication. She also enjoys helping others grow their knowledge and skills to become their best professional selves.

Ms. Murphy started her tech career in the booming startup scene in San Francisco. She has gained extensive experience with email marketing in both B2B and B2C capacities, marketing automation and personalization platforms, and she taught herself basic HTML and CSS.

Since joining Revinate, she has become fluent in online reputation management and has extensive knowledge of email marketing best practices for hospitality. She has also had the opportunity to speak to students in programs like the Michigan State University School of Hospitality Business.

Born in Silicon Valley, Ms. Murphy currently resides in San Francisco. She received her undergraduate degree from the University of California, Riverside and her master's degree from California College of the Arts in San Francisco.

Please visit http://www.revinate.com for more information.

Ms. Murphy can be contacted at +1 415-671-4703 or carrie@revinate.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.