Editorial Board   Guest Author

Mr. Nathraj

Yatish Nathraj

Hotel Broker, HTL Hospitality Advisors

Working in the hospitality industry for most of his career Yatish Nathraj is a Hotel Broker with HTL Hospitality Advisors in Southern California. He started off as a handy man at a small motel in Riverside that led him to pursue a more passionate role in the industry. He has worked in management positions at award winning franchised properties such as Best Western and InterContinental Hotel Group, including Hampshire Hotels a full service Boutique Hotel chain located on the continent of Africa. He has held almost every position in a hotel and now helps investors and managers make critical decisions in their hospitality operations to ensure the success of their business.

Mr. Nathraj has traveled globally to help hospitality investors find key markets for investments. He has been traveling to Africa for the past decade, assisting clients with hospitality asset management and consulting. His passion and specialization is in helping entrepreneurs and first time hospitality investors understand the dynamics of their investment and operations of hotels. Mr. Nathraj has helped syndicate deals to ensure the best outcome for all parties involved through strategic placement and organizational restructuring. He has consulted investors in California and Africa on how to acquire, operate and sell their properties in a diligent manner.

Mr. Nathraj is an active member of the Asian American Hotel Owners Association and is an Ambassador for the association in the South Pacific Region. He has a BS in Hotel Administration & Gaming from the University of Las Vegas, Nevada and a Masters in Real Estate Development from the University of Southern California.

Please visit http://www.htlha.com for more information.

Mr. Nathraj can be contacted at +1 951-906-4916 or ynathraj@htlha.com

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.