Editorial Board   Guest Author

Mr. Catlin

Jeff Catlin

Co-Founder and CEO, Lexalytics, Inc

Jeff Catlin has over 20 years of experience in the fields of search, classification and text analytics products and services. He has held technical, managerial and senior management positions within a variety of companies including Thomson Financial and Sovereign Hill Software. Mr. Catlin's experience building text based applications for companies like Thompson Financial where he built a finance news search application showed the need for a set of text mining tools. This need eventually led him to create Lexalytics to provide these text services that had previously been built from scratch. His depth of experience in Search and Text Analytics has made him a frequent speaker at text mining conferences and a frequent guest submitter at blog sites across the internet (for example a video for network world that explains how and why search and text analytics systems compliment one another. Prior to the formation of Lexalytics, Mr. Catlin acted as the General Manager for the unstructured data group of LightSpeed Software where he was responsible for sales, marketing and development efforts for the Knowledge Appliance and iFocus products. Prior to joining LightSpeed, he was co-owner of PleasantStreet Technologies which produced a news-filtering product for Thompson Financial. Mr. Catlin is currently co-founder and CEO of Lexalytics, Inc. Lexalytics software turns conversations into profitable business decisions. Built without any venture funding, Lexalytics is a profitable company that builds the most important engine for social text mining. Relying heavily on automation and a very senior group of people, Mr. Catlin's company has gone from launching the world's first commercial sentiment analysis engine to processing billions of documents a day for the top social listening and customer experience management companies in the world. Re-investing millions of dollars a year into development and operations has kept Lexalytics at the forefront of innovation and ahead of the competition for the past twelve years. Mr. Catlin graduated from UMass Amherst with a degree in Electrical Engineering in 1987.

Please visit www.lexalytics.com for more information.

Mr. Catlin can be contacted at 1-617-249-1049 or sales@lexalytics.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.