Editorial Board   Guest Author

Mr. Murphy

Dave Murphy

Training Director, N-Hance Revolutionary Wood-Renewal

Dave Murphy has been with N-Hance Revolutionary Wood-Renewal, the national partner of The Home Depot for the refinishing of hardwood floors and kitchen cabinets, for more than 15 years. He has been the Training Director for N-Hance Wood-Renewal for the past eight years. As the Training Director his responsibilities include conducting a 10-day course with new franchise owners. Over the course of two weeks, he educates new franchisees on wood floors and cabinets, covering everything from different wood species, the history of wood and different techniques of wood refinishing. Training courses conclude with the successful completion of four in-home projects that include two wood flooring and two cabinet jobs. As of 2014, Mr. Murphy has now joined the Franchise Operation Team for the company. His role for Franchise Operations is to coach franchisees on best practices to running a successful business and teaching them turn it into a profitable business. Prior to working with N-Hance, Mr. Murphy was the trainer for the national franchise Chem-Dry, the world’s largest carpet cleaning company, for four years. Once Mr. Murphy saw the success of the prototypes of N-Hance Wood Renewal in Utah and Seattle, Washington and the brand started to franchise in 2001, he opened up his very own N-Hance in Sandy, Utah. When he and his family chose to move back to the northern part of Utah, he sold his N-Hance Wood Renewal franchise to join the company’s corporate office. Even with 15 years in the industry, Mr. Murphy regularly attends sand and refinish schools and coating classes where he continues to pick up unique techniques to share and teach in his thorough training sessions. Mr. Murphy is instrumental in developing the courses and training sessions that will a part of the N-Hance Wood Renewal’s annual national convention. The courses can range from business development to implementing new products and techniques. Overall, Mr. Murphy is a business man who not only makes sure he is knowledgeable on the latest trends in the industry but he enjoys teaching and sharing his expertise with others that have the same passion. Please visit www.nhance.com for more information.

Mr. Murphy can be contacted at 435-890-1000 or dave.murphy@nhance.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.