Editorial Board   Guest Author

Mr. Jordan

Parris Jordan

Managing Director, HVS - Caribbean

Parris Eric Jordan is the Chairman of the Caribbean Hotel Investment Conference & Operations Summit (CHICOS) and the Managing Director of HVS in the Caribbean, where he overseas hospitality consulting and valuation assignments in the Caribbean, the United States, Central America and Mexico. CHICOS, which was founded by Mr. Jordan in 2011, is an annual event which brings together international investors and operators as well as leading hotel investment decision makers, including governmental representatives and international industry and opinion leaders, to discuss the markets, developments and opportunities for hotel growth in the Caribbean region. Mr. Jordans passion for the successful hospitality development in the region is contagious and his leadership of the CHICOS conferences has garnered increasing attendances each year. During his 15 plus years at hospitality consulting giant HVS, Mr. Jordan has performed hundreds of complex hotel consulting and valuation assignments in at least 25 U.S. states and more than 25 countries around the world. His areas of expertise include hotel market and feasibility studies, appraisals, valuations, operator searches, target market and global expansion strategy development for prominent international hotel brands. Owners, operators and developers repeatedly return to Mr. Jordan for his insight, knowledge, responsiveness and trustworthiness, regarding him as one of the leading industry experts on the Caribbean region. A native of Trinidad, and now residing in New Jersey, Mr. Jordan earned his masters degree from the prestigious Preston Robert Tisch Center for Hospitality and Tourism at New York University where he also lectured for several years as an adjunct professor on lodging development. He is also a member of the Board of Directors at the NYU Tisch Center Alumni Society.

Mr. Jordan can be contacted at 917-902-2314 or pjordan@hvs.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.