Editorial Board   Guest Author

Mr. Mandelbaum

Abi Mandelbaum

Founder & CEO, YouVisit

Abi Mandelbaum is co-founder and CEO of YouVisit, the only fully integrated platform for creating, distributing, and monetizing virtual reality and other immersive experiences across all devices, including headsets, mobile, and desktop. YouVisit empowers businesses and institutions to create and share memorable interactive virtual experiences that both engage and convert target audiences. Under Mr. Mandelbaum's leadership, YouVisit has become an industry leader, working with thousands of clients around the world, including top businesses and institutions such as Hewlett Packard, Microsoft, Carnival, Yale, Zumba, and New York's Central Park. Prior to co-founding YouVisit, Mr. Mandelbaum worked in influential positions at both EMC Corporation and The New York Times Company. He graduated magna cum laude with a bachelor's degree in computer science and economics from Brandeis University, where he also played on the Men's Varsity Tennis team. In 2010, he received a master's degree in business administration (MBA) from The Wharton School at the University of Pennsylvania, where he was a scholar for the National Society of Hispanic MBAs. Mr. Mandelbaum is a fervent advocate of youth entrepreneurship, and when he is not working he enjoys serving as mentor to younger generations, playing tennis, drums, and hiking with his wife and son.

Please visit http://www.youvisit.com for more information.

Mr. Mandelbaum can be contacted at 866-585-7158 or AbiMandelbaum

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.