Editorial Board   

Mr. Javed

Naseem Javed

Founder, ABC Namebank International

Naseem Javed a corporate philosopher, is founder of Expothon Worldwide and now leading a worldwide movement on how to create 'supremacy of innovative excellence and business leadership performance' via high speed 'mass market penetration strategy implementation modules'.

Mr. Javed's latest work is getting global attention. He also conducts special 'CEO executive workshops' and 'global age strategy sessions' to create more powerful marketable 'high-value global corporate assets'. Mr. Javed is a world recognized authority on corporate nomenclature, global and domain naming complexities, and cyber affairs, a world-class speaker, syndicated columnist and author of several books.

Mr. Javed founded ABC Namebank some 35 years ago, led teams and personally created image personas and name identities that are still alive and dancing and created $30 plus billions of dollars in revenue for their rightful owners annually; TELUS, CELESTICA, INTRIA, GENNUM, VINCOR, DUPLIUM, AGRICORE, POLLARA, TRANZUM, INTEQNA, OMNI-TV AND ZARLINK and hundreds more. He has also helped clients on various global nomenclature complexities like IBM, GENERAL MOTORS, TEXACO, HONEYWELL, BELL CANADA, KPMG, BELL SOUTH, RBH, GENTRA, CENTERPOST, OMNI-TV, ROYAL BANK, SASKTEL, JOHNSON & JOHNSON, AIR CANADA, RADIO SHACK, MERCK, BBDO, PETROCANADA, ROGERS and hundreds more.

Mr. Javed wrote 'Naming for Power' in 80s, 'Domination, the gTLD name games' in 2012 and Image Supremacy in 2013 and Alpha Dreamers in 2019.

Please visit http://www.expothon.com for more information.

Mr. Javed can be contacted at +1 212-697-7700 or nj@expothon.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.