Editorial Board   Guest Author

Mr. Pirri

Eugenio Pirri

Vice President People and Organizational Development, The Dorchester Collection

Eugenio Pirri is an award-winning hospitality stalwart with a career spanning over 25 years; beginning in rooms division and then food and beverage, before making the transition into human resource. As the Vice President, People and Organisational Development for luxury hotel management company , Dorchester Collection, Mr. Pirri, and his team, are responsible for all aspects of human resources, learning and development, employee and guest engagement, innovation and corporate responsibility; working with all functions in the business to ensure people are the cornerstone of every business decision. In recent years, Mr. Pirri’s expertise in this field has been recognized by leading publications. He, and his team, have won more than 10 prestigious HR and business awards including the Gold Award at the HR Excellence Awards. Mr. Pirri collected both HR Director of the Year and Reader’s Choice HR Director in 2015. He is also named as one of the most influential HR Director’s in the business. In October 2016, he published his first book – Be A People Leader: A Sustainable Framework for Achieving your Full Potential (Humm Publishing, RRP £9.99) – drawing on his experiences in senior HR positions and combining fascinating and funny real life challenges, solutions, anecdotes and examples, to set out his eight-step framework for achieving sustainable people leaders. Mr. Pirri lives in Little Venice, London though often travels to far and wide destinations instilling his leadership words of wisdom around the globe. He is often requested to speak on the subject of people leadership for service brands across the world. If you’d like to connect: [https://uk.linkedin.com/in/epirri17][1] [1]: https://uk.linkedin.com/in/epirri17 Please visit http://www.dorchestercollection.com for more information.

Mr. Pirri can be contacted at 44-0-207-629-8888 or eugenio.pirri@dorchestercollection.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.