Editorial Board   Guest Author

Mr. Cush

Alastair Cush

Head of Global Lodging Business Development, Kaba

Alastair Cush is the Head of Global Lodging Business Development at dormakaba, a leading provider of high quality access management solutions, locks, cylinders, physical access systems, enterprise data and time recording, and hotel access systems. dormakaba provides the Saflok and ILCO brand of electronic locking solutions. Based out of dormakaba's office in Montreal, Canada, Mr. Cush graduated with an MBA from HEC Montreal Business School. Mr. Cush has been part of the dormakaba group since 2005, holding previous management positions in Product Management and Marketing for the lodging segment. Mr. Cush acquired a strong knowledge of the lodging business, and nurtured partnerships between dormakaba and major hotel chains while positioning dormakaba as an innovation leader. It is the ambition of Mr. Cush and dormakaba to make access in life smart and secure. In a world of perpetual evolution, Mr. Cush participated in the deployment of several new technologies in the hospitality industry, including dormakaba's Mobile Access Solutions that allow guests to enter their hotel rooms using their mobile device as an access key. Working in close collaboration with the dormakaba Engineering team and constantly focusing on improving the hotel guest experience, Mr. Cush plays an instrumental part in the development of customer driven solutions that meet requirements in terms of functionality and design. In his role as Head of Global Lodging Business Development Mr. Cush plays a crucial role in the dormakaba organization, working in close collaboration with the company's regional organizations in Europe, the Middle-East, Africa and Asia Pacific.

Please visit www.kaba.com for more information.

Mr. Cush can be contacted at 514-735-5410 x236 or alastair.cush@kaba.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.